Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Social Media Music

While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits in mind.

Youth : Entertainment : Digital

Micro Trends

Young Bibliophiles

Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital channels to...

Youth : Reading : YouTube

Micro Trends

Evening Waters

Amid consumers’ rising concern about the effect of alcohol on their health, a series of versatile waters are emerging intended for evening consumpt...

Water : Non-alcoholic : Nightcap

Micro Trends

Alternative Intoxication

With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for those still seeking some form of intoxication.

Drink : Cannabis : CBD

Micro Trends

Insta-dating

As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving into a dating platform where people can s...

Youth : Dating : Digital

Micro Trends

Modern Med Spas

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical treatments in one ...

Beauty : Wellness : Drink

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...

Beauty : Retail : Identity

Micro Trends

Precision Running

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the function of running as a holistic wellbe...

Running : Fitness : Health And Wellness

Micro Trends

Data ID Stores

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

Retail : Fashion : Food And Drink

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

The New Casino

Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are rethinking gambling formats and abando...

Luxury : Hospitality : Travel

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Micro Trends

Low-proof Drinkers

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered relationship with alcohol.

Hospitality : Drinks : Wellness

Micro Trends

Colour Refresh

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and precision application tools.

Beauty : Hair Care

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...

Fashion : Blockchain : Design

Micro Trends

Fast (Conscious) Fashion

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...

Fast Fashion : Sustainability : Upcycling

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER