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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Repair Renaissance
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Micro Trends
The New Creatorverse
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.
Micro Trends
Fitness Fan Clubs
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.
Micro Trends
Heritage Brand-umentaries
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.
Micro Trends
Co-economy Childcare
With the sharing economy disrupting many of the pillars of adult life, brands are now turning their attention to the ways it can positively affect ...
Youth
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Education
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Co-working
Micro Trends
Everyday Cryptocurrencies
As cryptocurrencies gain mainstream traction, finance brands are facilitating their everyday use while educating consumers about how these digital ...
FinTech
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Finance
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Cryptocurrencies
Micro Trends
K-beauty Lite
K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...
Beauty
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Youth
:
Retail
Micro Trends
Fitness Auditoria
Amid the rise of collective training, the spatial design of fitness is transforming from boutique sanctuaries to exercise arenas and destination ca...
Health And Wellness
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Sport
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Wellness Architecture
Micro Trends
Inclusive Nomadism
Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.
Technology
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Workplace
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Travel
Micro Trends
Eco-logistics
In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and developing new sustainable initiat...
Packaging
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Sustainability
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Retail
Micro Trends
Accessible Gaming
While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.
Gaming
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Entertainment
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Accessibility
Micro Trends
Relaxed Jewellery Retail
The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...
Luxury
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Retail
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Jewellery
Micro Trends
The Elevated Outdoors
Affluent consumers are swapping safaris and skiing for extreme outdoor experiences, turning to luxury brands to help boost their resilience.
Luxury
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Fashion
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Travel
Micro Trends
Kid Architects
As urban planners and architects deliberate on the future of our cities, children are reclaiming the streets and redesigning public spaces and...
Youth
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Architecture
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Design
Micro Trends
New Urban Farms
Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.
Food
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Technology
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Sustainability
Micro Trends
Post-category Spirits
A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.
Drinks
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Hospitality
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Food
Micro Trends
Automated Apparel
The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...
Fashion
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Wellness
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AI
Micro Trends
Refined Refillables
Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.
Design
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Packaging
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Beauty
Micro Trends
Skintellectual Haircare
Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.
Beauty
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Haircare
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Technology
Micro Trends
Eco-fitness
Gyms are harnessing the power of people’s workouts to reduce energy consumption and demonstrate their environmental credibility.
Wellness
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Health
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Fitness
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