Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Insta-dating

As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving into a dating platform where people can s...

Youth : Dating : Digital

Modern Med Spas

Micro Trends

Modern Med Spas

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical treatments in one ...

Beauty : Wellness : Drink

Transgender Beauty

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...

Beauty : Retail : Identity

Precision Running

Micro Trends

Precision Running

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the function of running as a holistic wellbe...

Running : Fitness : Health And Wellness

Micro Trends

Data ID Stores

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

Retail : Fashion : Food And Drink

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

The New Casino

Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are rethinking gambling formats and abando...

Luxury : Hospitality : Travel

Acne Positivity

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Low-proof Drinkers

Micro Trends

Low-proof Drinkers

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered relationship with alcohol.

Hospitality : Drinks : Wellness

Micro Trends

Colour Refresh

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and precision application tools.

Beauty : Hair Care

Blockchain Fashion

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...

Fashion : Blockchain : Design

Fast (Conscious) Fashion

Micro Trends

Fast (Conscious) Fashion

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...

Fast Fashion : Sustainability : Upcycling

Debt-protectors

Micro Trends

Debt-protectors

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help people become more astute spenders and savers.

Fintech : Visa : Technology

New Fragrance Frontiers

Micro Trends

New Fragrance Frontiers

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Beauty : Fragrance : Retail

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Retail : Fashion

Connecting Clubs

Micro Trends

Connecting Clubs

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life connection...

Travel : Hospitality : Luxury

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