Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle
Micro Trends
Ancestral Eco Pantry
Bridging the gap between traditional preservation practices and modern convenience, these design innovators hint at a future with more ancestral and sustainable food storage solutions
Micro Trends
Decolonised Cowboy Core
From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, advancing their colourful and inclusive yeehaw agenda
Micro Trends
AI Edu-play-tion
Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.
AI
:
Gen Alpha
:
Education
Micro Trends
Better Bikercore
If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.
Fashion
:
Sports & Leisure
:
Sustainability
Micro Trends
In (Birth) Control
The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health
:
Wellness
:
Contraception
Micro Trends
Future Forecast 2024: Food & Drink
The food and beverage industry has witnessed significant developments in the past year, marked by notable influences such as the rising cost of liv...
Food & Drink
Micro Trends
Future Forecast 2024: Luxury
The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury
:
Economy
:
Legacy
Micro Trends
Future Forecast 2024: Travel & Hospitality
2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...
Travel
:
Hospitality
:
Luxury
Micro Trends
Future Forecast 2024: Pop Culture & Media
A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...
Media
:
Pop Culture
:
Entertainment
Micro Trends
Future Forecast 2024: Retail
Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...
Retail
:
Luxury
:
Fashion
Micro Trends
Future Forecast 2024: Health & Wellness
The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...
Health
:
Wellness
:
Future Forecast
Micro Trends
Future Forecast 2024: Fashion
Consumer demand for a sustainable fashion industry is peaking, pushing companies to find innovations in technology, garment care and more.
Fashion
:
Future Forecast
:
Reports
Micro Trends
Future Forecast 2024: Design
From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...
Design
:
Architecture
:
Branding
Micro Trends
Future Forecast 2024: Beauty
Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...
Beauty
:
Future Forecast
:
Reports
Micro Trends
Future Forecast 2024: Technology
Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...
Technology
:
Health & Wellness
:
Society
Micro Trends
Future Five: Mobility
As part of our Future Five 2024 report, we explore three key trends developing in the Mobility sector.
Mobility
:
Automotive
:
Technology
Micro Trends
Future Five: Identities
As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.
Identities
:
Future Five
:
Topics
Micro Trends
Future Five: Home & Family
As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.
Future Five
:
Home & Family
:
Topics
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN