Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

AI Edu-play-tion

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.
AI : Gen Alpha : Education
Better Bikercore

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.
Fashion : Sports & Leisure : Sustainability
In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health : Wellness : Contraception
Future Forecast 2024: Food & Drink

Micro Trends

Future Forecast 2024: Food & Drink

The food and beverage industry has witnessed significant developments in the past year, marked by notable influences such as the rising cost of liv...
Food & Drink
Future Forecast 2024: Luxury

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury : Economy : Legacy
Future Forecast 2024: Travel & Hospitality

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...
Travel : Hospitality : Luxury
Future Forecast 2024: Pop Culture & Media

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...
Media : Pop Culture : Entertainment
Future Forecast 2024: Retail

Micro Trends

Future Forecast 2024: Retail

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...
Retail : Luxury : Fashion
Future Forecast 2024: Health & Wellness

Micro Trends

Future Forecast 2024: Health & Wellness

The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...
Health : Wellness : Future Forecast
Future Forecast 2024: Fashion

Micro Trends

Future Forecast 2024: Fashion

Consumer demand for a sustainable fashion industry is peaking, pushing companies to find innovations in technology, garment care and more.
Fashion : Future Forecast : Reports
Future Forecast 2024: Design

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...
Design : Architecture : Branding
Future Forecast 2024: Beauty

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...
Beauty : Future Forecast : Reports
Future Forecast 2024: Technology

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...
Technology : Health & Wellness : Society
Future Five: Mobility

Micro Trends

Future Five: Mobility

As part of our Future Five 2024 report, we explore three key trends developing in the Mobility sector.
Mobility : Automotive : Technology
Future Five: Identities

Micro Trends

Future Five: Identities

As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.
Identities : Future Five : Topics
Future Five: Home & Family

Micro Trends

Future Five: Home & Family

As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.
Future Five : Home & Family : Topics
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