Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Literary Hospitality

Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.

Hospitality : Travel : Luxury

Micro Trends

Climate-positive Foods

Restaurants and food brands are turning their carbon-offsetting efforts into educational and marketing campaigns that flaunt their sustainability c...

Food : Uprooted Diets : Sustainability

Micro Trends

Alternative Spirituality

Spirituality and folk religion are gaining cult online followings, allowing Generation Z to regain control in a global climat...

Youth : Wellness : Digital

Micro Trends

Smart Food Storage

Intelligent storage solutions and innovations in food safety detection are helping consumers to reduce waste and track food’s edibility with confi...

Food : Technology : Food Safety

Micro Trends

Protective Performance Apparel

Advances in material science are driving a new wave of performance wear that protects and supports the body during physical activity.

Fashion : Sport : Material Far Futures

Micro Trends

Sustainable Data Centres

As brands and governments become more aware of technology’s impact on the planet, they are transforming their data centres into climate-positive hubs.

Digital : Infrastructure : Data

Micro Trends

Repurposed Resorts

With rural villages becoming vacant and city homes lying empty, hoteliers are turning empty buildings into tourism opportunities.

Hospitality : Travel : Architecture

Micro Trends

Tweenage Fitness

Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include classes and facilities for children.

Health : Youth : Wellbeing

Micro Trends

Rejuvenation Haircare

A new generation of haircare tools are actively working to improve hair quality and health, making hair damage from heat styling a thing of the past.

Beauty : Wellness : Haircare

Micro Trends

Department Store Disruptors

As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging that bridge the gap between digital-fir...

Retail : E-commerce : Digital

Micro Trends

Avatar Employees

A combination of artificial intelligence and hyper-realistic avatar design is enabling human workers to maximise their output.

Artificial Intelligence : Far Futures : Workplace

Micro Trends

Silent Homes

Luxury home-owners are looking to reclaim domestic serenity with solutions that block out the bustle and bleeps of urban living.

Luxury : Interiors : Technology

Micro Trends

Non-conformist Weddings

The wedding industry is responding to changing attitudes in society about who should marry and what type of ceremony they should have, creating pro...

Future Family : Retail : Hospitality

Micro Trends

eSports Nutrition

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health and wellness industry to give them an edge.

Wellness : ESports : Food

Micro Trends

Conscious Play

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...

Youth : Gen I : Sustainability

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...

Youth : Beauty : Fashion

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