Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Fitness Auditoria

Micro Trends

Fitness Auditoria

Amid the rise of collective training, the spatial design of fitness is transforming from boutique sanctuaries to exercise arenas and destination ca...
Health And Wellness : Sport : Wellness Architecture
Inclusive Nomadism

Micro Trends

Inclusive Nomadism

Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.
Technology : Workplace : Travel
Eco-logistics

Micro Trends

Eco-logistics

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and developing new sustainable initiat...
Packaging : Sustainability : Retail
Accessible Gaming

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.
Gaming : Entertainment : Accessibility
Relaxed Jewellery Retail

Micro Trends

Relaxed Jewellery Retail

The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...
Luxury : Retail : Jewellery
The Elevated Outdoors

Micro Trends

The Elevated Outdoors

Affluent consumers are swapping safaris and skiing for extreme outdoor experiences, turning to luxury brands to help boost their resilience.
Luxury : Fashion : Travel
Kid Architects

Micro Trends

Kid Architects

As urban planners and architects deliberate on the future of our cities, children are reclaiming the streets and redesigning public spaces and...
Youth : Architecture : Design
New Urban Farms

Micro Trends

New Urban Farms

Agricultural practices are undergoing a seismic shift as farmers and start-ups contend with feeding an ever-growing urban population.
Food : Technology : Sustainability
Post-category Spirits

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.
Drinks : Hospitality : Food
Automated Apparel

Micro Trends

Automated Apparel

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...
Fashion : Wellness : AI
Refined Refillables

Micro Trends

Refined Refillables

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.
Design : Packaging : Beauty
Skintellectual Haircare

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.
Beauty : Haircare : Technology
Eco-fitness

Micro Trends

Eco-fitness

Gyms are harnessing the power of people’s workouts to reduce energy consumption and demonstrate their environmental credibility.
Wellness : Health : Fitness
Prescription Supermarkets

Micro Trends

Prescription Supermarkets

Grocery retailers are assuming a new role as dietary advisers, educating consumers and providing personalised health and nutrition guidance as an i...
Retail : Healthcare : Nutrition
Supercar Clubs

Micro Trends

Supercar Clubs

As car ownership dwindles, luxury consumers with a passion for rare vehicles are turning to hyper-exclusive car clubs to find...
Automotive : Luxury : Hospitality
Serendipity Hotels

Micro Trends

Serendipity Hotels

Luxury hotels, well versed in anonymity, are inviting guests to leave their inhibitions at the check-in desk and embark on chance encounters.
Hospitality : Luxury : Travel
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