Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Radical Relief

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

Youth : Health : Wellness

Micro Trends

Climate-adaptive Wineries

As the wine industry adapts to extreme weather and wildfires, threatened vineyards are turning tainted grapes into experimental wines and spirits.

Wine : Climate Change : Sustainability

Micro Trends

Enhanced Natural Beauty

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

Beauty : Retail : Female Futures

Micro Trends

Diversifying Nature

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...

Intersectionality : Leisure : Future Cities

Micro Trends

Pandemic Pop-ups

Agile, adaptable and short-term shop concepts are emerging as mass store closures force landlords and retailers to rethink the role of the pop-up.

Retail : Pop-ups : Bricks-and-mortar

Micro Trends

Accredited Influencers

No longer associated with self-obsession and superficiality, the influencer model is becoming a career that is not only legitimate but has real soc...

Youth : Media And Entertainment : Technology

Micro Trends

Fulfilment Furnishings

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and digital sce...

Health : Wellness : Workplace

Micro Trends

Corporeal Privacy

Privacy and data protection are now becoming part of our physical beings, thanks to hardware and devices that mesh with our bodies.

Privacy : Technology : Security

Micro Trends

Anti-travel Airlines

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

Travel : Airlines : Tourism

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.

Luxury : Retail : Entertainment

Micro Trends

Second-hand Brands

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.

Retail : Resale : Fashion

Micro Trends

Open-source Sustainability

Open-source platforms are providing materials insight and education for designers, developers and architects to make their output more eco-fr...

Design : Materials : Sustainability

Micro Trends

Wandering Workers

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire remote, roamin...

Travel : Hospitality : Hotel

Micro Trends

On-demand Farms

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and platforms for ...

Agriculture : Direct-to-Consumer : Food

Micro Trends

Scattered Schools

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

Youth : Generation Z : Travel

Micro Trends

Ephemeral Hotels

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by creating transien...

Hospitality : Travel : Luxury

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