Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Mood-boosting Beauty

Micro Trends

Mood-boosting Beauty

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...
Beauty : Health And Wellness : Neuroscience
Whisper Networks

Micro Trends

Whisper Networks

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the
Luxury : Media : Technology
Eco To Go

Micro Trends

Eco To Go

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.
Food : Packaging : Materials
Deep Ownership

Micro Trends

Deep Ownership

New platforms are emerging in which users are not only part of their growth and development but have an active role – and control – as partial owners.
Cryptocurrency : Fashion : E-commerce
Heritage Refashioned

Micro Trends

Heritage Refashioned

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its colonial con...
Luxury : Fashion : Black Lives Matter
Digital Twin Cities

Micro Trends

Digital Twin Cities

From Silicon Valley to Stuttgart, digital twins of the built environment are enabling people to explore, engage with and evolve their real-life sur...
Future Cities : Architecture : Technology
Sensory Destinations

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.
Travel : Hospitality : Tourism
Deadstock Designers

Micro Trends

Deadstock Designers

As the pandemic leaves fashion brands with a glut of unsold apparel, designers are shifting focus to dead stock and agile new waste strategies.
Fashion : Retail : Design
High-tech Sugars

Micro Trends

High-tech Sugars

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science and technol...
Food : Sugar : Technology
Alumni Incubators

Micro Trends

Alumni Incubators

As Covid-19 risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next generation of talent.
Youth : Workplace : Fashion
Agile Artisans

Micro Trends

Agile Artisans

Revealing a more resilient business model, ethical fashion and homeware brands are supporting their artisan suppliers during the coronavirus pandemic.
Fashion : Homeware : Retail
Low-impact Interfaces

Micro Trends

Low-impact Interfaces

To cut the carbon emissions of our online consumption, designers are exploring how to simplify UX and UI design to be greener and more energy-effic...
Technology : Sustainability : Design
Moral Commerce

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail : Finance : Sustainability
Inter-Covid Fashion

Micro Trends

Inter-Covid Fashion

In the inter-Covid period, fashion choices are becoming informed by health and safety concerns, resulting in hygiene-first threads and socially dis...
Fashion : Covid-19 : Health
Augmented Restaurants

Micro Trends

Augmented Restaurants

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.
Food & Drink : Social Media : Technology
Music-powerment

Micro Trends

Music-powerment

Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.
Music : Entertainment : Youth
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