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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Banking the Unbanked
With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech
:
Digital
:
Banking
Markets
Craft Coffee Market
The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink
:
Coffee
:
Hospitality
Markets
Sustainable Footwear Market
Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion
:
Footwear
:
Sustainability
Markets
Hair Removal Market
The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.
Beauty
:
Wellness
:
Design
Markets
African E-commerce Market
Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce
:
Africa
:
Retail
Markets
The State of Luxury: Russia
Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury
:
Fashion
:
Retail
Markets
LGBT+ Travel Market
With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...
Travel
:
Hospitality
:
LGBT
Markets
Emerging Youth: Ukraine
Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.
Youth
:
Fashion
:
Ukraine
Markets
Modest Wear Market 2019
Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion
:
Sport
:
Leisure
Markets
Flat Age Women Market
Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media
:
Beauty
:
Baby Boomers
Markets
Shoppable Social
Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.
Retail
:
Socia Media
:
Digital
Markets
High-end Pets Market
While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.
Luxury
:
Retail
:
Future Family
Markets
The State of Luxury: Poland
As the country recovers from the global economic crisis, Poland’s emerging middle class are using luxury goods and services to signify their new-fo...
Luxury
:
Retail
:
Hospitality
Markets
Emerging Youth: South Africa
Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African spirituality.
Youth
:
Leisure
:
Workplace
Markets
Money Market: Generation X
With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...
FinTech
:
Money
:
Gen X
Markets
Singapore Wellness Market
With a significant expat community, Singapore is becoming a new hub of health and wellness as its residents seek to emulate healthy living practice...
Wellness
:
Health
:
Sport
Markets
Indulgence Market: Restaurant Desserts
Changing consumer palates and a marked decline in the number of pastry chefs are forcing restaurants to rethink dessert, both in terms of ingredien...
Food
:
Sugar
:
Dessert
Markets
Emerging Money Market: Sub-Saharan Africa
The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...
FinTech
:
Finance
:
Africa
Markets
Hotel Toiletries Upgraded
Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel
:
Hospitality
:
Beauty
Markets
Hospitality Fitness Market
Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experi...
Travel
:
Hospitality
:
Wellness
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