Markets

An in-depth analysis of a particular consumer market, with actionable insights

Banking the Unbanked

Markets

Banking the Unbanked

With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech : Digital : Banking
Craft Coffee Market

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...
Food And Drink : Coffee : Hospitality
Sustainable Footwear Market

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion : Footwear : Sustainability
Hair Removal Market

Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.
Beauty : Wellness : Design
African E-commerce Market

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce : Africa : Retail
The State of Luxury: Russia

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury : Fashion : Retail
LGBT+ Travel Market

Markets

LGBT+ Travel Market

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...
Travel : Hospitality : LGBT
Emerging Youth: Ukraine

Markets

Emerging Youth: Ukraine

Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.
Youth : Fashion : Ukraine
Modest Wear Market 2019

Markets

Modest Wear Market 2019

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion : Sport : Leisure
Flat Age Women Market

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media : Beauty : Baby Boomers
Shoppable Social

Markets

Shoppable Social

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.
Retail : Socia Media : Digital
High-end Pets Market

Markets

High-end Pets Market

While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.
Luxury : Retail : Future Family
The State of Luxury: Poland

Markets

The State of Luxury: Poland

As the country recovers from the global economic crisis, Poland’s emerging middle class are using luxury goods and services to signify their new-fo...
Luxury : Retail : Hospitality
Emerging Youth: South Africa

Markets

Emerging Youth: South Africa

Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African spirituality.
Youth : Leisure : Workplace
Money Market: Generation X

Markets

Money Market: Generation X

With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...
FinTech : Money : Gen X
Singapore Wellness Market

Markets

Singapore Wellness Market

With a significant expat community, Singapore is becoming a new hub of health and wellness as its residents seek to emulate healthy living practice...
Wellness : Health : Sport
Indulgence Market: Restaurant Desserts

Markets

Indulgence Market: Restaurant Desserts

Changing consumer palates and a marked decline in the number of pastry chefs are forcing restaurants to rethink dessert, both in terms of ingredien...
Food : Sugar : Dessert
Emerging Money Market: Sub-Saharan Africa

Markets

Emerging Money Market: Sub-Saharan Africa

The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...
FinTech : Finance : Africa
Hotel Toiletries Upgraded

Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel : Hospitality : Beauty
Hospitality Fitness Market

Markets

Hospitality Fitness Market

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experi...
Travel : Hospitality : Wellness
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