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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Emerging Youth: China
Showing their post-pandemic resilience, young Chinese are fusing highly disparate worlds: cloud raves, pastoral living and nostalgic apparel.
Youth
:
Generation Z
:
China
Markets
Neighbourhood Tourism Market
With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.
Travel
:
Tourism
:
Hospitality
Markets
Off-price Retail Strategies
To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies th...
Retail
:
Pricing
:
Luxury
Markets
Asian Urban Farming Market
Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living in Asia’s me...
Sustainability
:
Urban Farming
:
Food
Markets
China Luxury Retail Market
As its economy bounces back, China is becoming the global gauge for luxury retail, powered by revenge spending, patriotic mindsets and virtual comm...
Luxury
:
Retail
:
China
Markets
DIY Dressing Market
With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new items.
Fashion
:
Sustainability
Markets
Money Market: Gen Alpha
With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...
Youth
:
Society
:
FinTech
Markets
Chinese Travel Market
With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.
Travel
:
Tourism
:
Hospitality
Markets
Reworking the Workplace
Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and touchless technol...
Workplace
:
Technology
:
Health And Wellness
Markets
Modern Meditation Market
Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.
Meditation
:
Wellbeing
:
Wellness
Markets
Rural Luxury Market
City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.
Luxury
:
Home
:
Sustainability
Markets
Pandemic Dining Market
As they respond to the coronavirus, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the public realm.
Restaurants
:
Covid-19
:
Food & Drink
Markets
Imagination Travel
The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.
Travel
:
Tourism
:
Hospitality
Markets
Emerging Youth: Australia
Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers and satirise...
Youth
:
Australia
:
Covid-19
Markets
Makers Market
As craft culture and the hobby renaissance build momentum, retail opportunities abound for a wave of consumer businesses founded by makers.
DIY
:
Retail
:
Craft
Markets
Asian Virtual Kitchens Market
Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food
:
Drink
:
Covid-19
Markets
Pandemic-proof Properties
Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...
Future Home
:
Architecture
:
Covid-19
Markets
Urban Wellness Market
Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.
Wellness
:
Smog Life
:
Covid-19
Markets
Flat Age Beauty Market
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty
:
Advertising
:
The Flat Age Society
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
:
Media
:
Digital
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