Macro Trends

Major shifts in consumer behaviour that will dictate our business environment in the long term.

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Betapreneurs

Macro Trends

Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...
Beta : Entrepreneurs : Business
Food Trends

Macro Trends

Food Trends

Label-gazing, value redefined, fooducation, retro-thrift, localism and comfort binging are just a few of the many trends identified by The Future L...
Food : Local : Scarcity
Alphalux

Macro Trends

Alphalux

In the wake of an economic downturn, the luxury industry has experienced a shock from falling sales and consumer confidence. Moving forward, it mus...
Heritage : Austerity : Brand Quietness
No-Frills Affluents

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...
No Frills : Austerity : Value
The Fifth Scenario

Macro Trends

The Fifth Scenario

At this very moment, the economy, the environment, science and technology, and the global balance of power are undergoing massive shifts: some are ...
Change : Hybrid : Dream
Dreamtelligence

Macro Trends

Dreamtelligence

There’s a sense of possibility in the air. US president Barack Obama describes it as the audacity of hope, but innovators, planners, academics and ...
Dreaming : Blue Sky : Future
Impression Management

Macro Trends

Impression Management

As the internet enables brands and individuals to be more visible than ever before, the face we present to the world becomes increasingly important...
Social Networking : Web 2.0 : Profiles
Embedded Marketing

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...
Marketing : Branding : Branded Entertainment
Bleisure

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business : Leisure : Work
Homedulgence

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home : Entertainment : Home Induglence
Freesumerism

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free : Consumerism : Buying
The New Sobriety

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...
Sober : Pared Down : Simple
The Female Web

Macro Trends

The Female Web

For anybody who has studied the ascendancy of social media over other forms of internet contact and communication, the notion of the Female Web sho...
Women : Internet : Web
Food Futures

Macro Trends

Food Futures

Changing ethical tastes, upcoming EU legislation, the return of thrift and a new generation of synth-friendly consumers are just a few of the many ...
Food : Drink : Eating
Concierge Culture

Macro Trends

Concierge Culture

Concierge is the buzzword of the 00s. Many large retail, travel and financial brands are now offering some form of concierge service, whether that ...
Concierge : Service : Experience
Womenomics

Macro Trends

Womenomics

Womenomics is the essential new term for strategists in fields as diverse as economic policy, branding, design and the corporate world.
Women : Womenomics : Female
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