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Macro Trends
Major shifts in consumer behaviour that will dictate our business environment in the long term.
Macro Trends
Embedded Marketing
As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...
Marketing
:
Branding
:
Branded Entertainment
Macro Trends
Bleisure
If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business
:
Leisure
:
Work
Macro Trends
Homedulgence
Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home
:
Entertainment
:
Home Induglence
Macro Trends
Freesumerism
As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free
:
Consumerism
:
Buying
Macro Trends
The New Sobriety
Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...
Sober
:
Pared Down
:
Simple
Macro Trends
The Female Web
For anybody who has studied the ascendancy of social media over other forms of internet contact and communication, the notion of the Female Web sho...
Women
:
Internet
:
Web
Macro Trends
Food Futures
Changing ethical tastes, upcoming EU legislation, the return of thrift and a new generation of synth-friendly consumers are just a few of the many ...
Food
:
Drink
:
Eating
Macro Trends
Concierge Culture
Concierge is the buzzword of the 00s. Many large retail, travel and financial brands are now offering some form of concierge service, whether that ...
Concierge
:
Service
:
Experience
Macro Trends
Womenomics
Womenomics is the essential new term for strategists in fields as diverse as economic policy, branding, design and the corporate world.
Women
:
Womenomics
:
Female
Macro Trends
Menaissance
The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...
Men
:
NuRo Male
:
Grooming
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