Macro Trends

Major shifts in consumer behaviour that will dictate our business environment in the long term.

Embedded Marketing

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...
Marketing : Branding : Branded Entertainment
Bleisure

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business : Leisure : Work
Homedulgence

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home : Entertainment : Home Induglence
Freesumerism

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free : Consumerism : Buying
The New Sobriety

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...
Sober : Pared Down : Simple
The Female Web

Macro Trends

The Female Web

For anybody who has studied the ascendancy of social media over other forms of internet contact and communication, the notion of the Female Web sho...
Women : Internet : Web
Food Futures

Macro Trends

Food Futures

Changing ethical tastes, upcoming EU legislation, the return of thrift and a new generation of synth-friendly consumers are just a few of the many ...
Food : Drink : Eating
Concierge Culture

Macro Trends

Concierge Culture

Concierge is the buzzword of the 00s. Many large retail, travel and financial brands are now offering some form of concierge service, whether that ...
Concierge : Service : Experience
Womenomics

Macro Trends

Womenomics

Womenomics is the essential new term for strategists in fields as diverse as economic policy, branding, design and the corporate world.
Women : Womenomics : Female
Menaissance

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...
Men : NuRo Male : Grooming
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