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Macro Trends
Major shifts in consumer behaviour that will dictate our business environment in the long term.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Macro Trends
New Codes of Value
In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.
Macro Trends
The Synthocene Era
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred.
Webinars
New Codes of Luxury: Longevity & Wellbeing Strategies
The Future Laboratory and Together Group have joined forces to release the New Codes of Luxury: Longevity & Wellbeing Strategies report.
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom.
Macro Trends
Menaissance
The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...
Men
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NuRo Male
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Grooming
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