Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Tourism sector appeals to Boomers' itchy feet

Tourism sector appeals to Boomers’ itchy feet

Viewpoints

David Munir Nabti : Incubating start-ups in Beirut

Alt City founder David Munir Nabti talks about incubating start-ups in Beirut.

Beirut : David Munir Nabti : Start Up

Big Ideas

Facebook presents its new offline gift card

Facebook : Gift Card : V-Currencies

Big Ideas

Opportunity brewing as US craft beer sales double

Beer : Craft : Brewing

Big Ideas

Hearst plans hackathon at New York Fashion Week

Hacktivism : Crowdsourcing : Tech

Big Ideas

Soldsie service offers fresh take on F-commerce

S-Commerce : F-commerce : Facebook

Big Ideas

Green Dot launches mobile-only banking app

Mobile Banking : M-commerce : Cashless Futures

Big Ideas

Thierry Mugler unveils The Source perfume refills

Fragrance : Sustainability : Luxury

Design Directions

Maison et Objet 2013

The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...

Scandinasian : Hacktivism : Japan

Big Ideas

Retro-futurism: Harvey Nichols backs space-age styling

Harvey Nichols : Alexander McQueen : Prada

Big Ideas

Generation I will shake up the education system

India : Classroom : Phone

Big Ideas

Dodge darts over to crowdsourcing initiative

Dodge : Portland : Wieden + Kennedy

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Big Ideas

Global boutique network pays off for Farfetch

Farfetch : Curation : Boutiques

Design Directions

Lego Mindstorms EV3

Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...

Robots : Generation D : Children

Big Ideas

American consumers increasingly passionate about live music

Music : Tickets : LiveAnalytics

Big Ideas

Performance fabrics steal the show in Berlin

Woollen jackets and waterproof or bonded fabrics for performance-related propositions.

Performance Fabrics : Bread & Butter : Berlin

Big Ideas

Retail Analysis: Harvey Nichols opens stand-alone Beauty Bazaar

Liverpool : Harvey Nichols : Beauty Bazaar

Big Ideas

Young men save face by buying cosmetics online

Cosmetics : How-to : Guides

Big Ideas

Chinese e-tailer opens augmented reality store

Yihaodian has opened an augmented reality store in Beijing.

China : E-commerce : Yihaodian

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