Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Communities

Shanghai Singles

Unmarried women in their late twenties or older are often derogatorily called sheng nu or ‘leftover women’ in Chinese society, implying that they’v...

Big Ideas

iPhone-enabled hearing aid for digital boomers

iPhone-enabled hearing aid for digital boomers.

Hearing Aid : Beltone : Hearing

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Big Ideas

CES: Device predicts falls in older people

CES 2014: Device predicts falls in older people.

CES : Veristride : Insoles

Big Ideas

CES: Phone gives Gen I a safe intro to tech

CES 2014: Phone gives Gen I a safe intro to tech.

Kurio : Smartphone : CES

Design Directions

Precious Precision

LS:N Global recently featured Craft in The Anthropocene, a graduate project by Yesenia Thibault-Picazo that imagines what sedimentary-level mater...

Geology : Marble : Stone

Big Ideas

CES: Samsung announces UHD tv content partnerships

CES 2014: Samsung announces UHD tv content partnerships.

CES : Samsung : Amazon

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Big Ideas

UK over-50s embrace their olderpreneurial spirit

Amortals : Boomers : Older People

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury

Big Ideas

UK adults drink less as young heed health message

Britain : Adults : Youth

Big Ideas

Divorce rises among over-60s in England and Wales

England : Wales : Divorce

Big Ideas

Over half of US Millennials prefer unisex stores

Athena : ReCon Man : Norms

Big Ideas

Club teaches senior citizens about technology

Facebook : Revolution : Pew Internet & American Life Projects

Big Ideas

ASOS pulls All Nighter with global online party

Interactive : Rooms : Jessie Ware

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Design Directions

Afro-pastiche

Creatives across a range of disciplines are discovering the richness and potential of the continent’s visual culture.

Luxury : Architecture : Digital

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...

Cars : Gordon Murray Design : Daihatsu

Viewpoints

Ryan Chetiyawardana : Cocktail bar for non-connoisseurs

White Lyan owner Ryan Chetiyawardana talks about re-writing the cocktail bar rule book.

London : The White Lyan : Ryan Chetiyawardana

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