Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urban loneliness.

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z's Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.

Restaurants : Dining : McDonalds

Big Ideas

Back to basics: Frugal shoppers make a comeback

Procter & Gamble : Kimberly-Clark : Colgate-Palmolive

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...

The Foodists : ABC Cooking Studio : Tokyo Curry Lab

Micro Trends

Utility workwear

Revival : Workwear : Utility

Markets

Market report: The Middle East

Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an a...

Copenhagen Institute For Futures Studies : UAE : Dubai

Big Ideas

Multimedia digital formats set to drive home rental sales

Multimedia : Digital Formats : Blue-ray

Big Ideas

Micro entertainment set to make mega impact

Informa Telecoms And Media : Apple : Netflix

Big Ideas

Kids’ foods grow up

Ready Meals : Nutrition : Cooking

Viewpoints

Mike Walsh : The future of entertainment and media lies in audience networks

Tech-anthropologist and author Mike Walsh talks about the future of entertainment and media.

New Media Landscapes : Mike Walsh : The Female Web

Viewpoints

Don Tapscott : Harness the power of the digital generation

Author Don Tapscott talks about harnessing the power of the digital generation.

Don Tapscott : Grown Up Digital : Facebook

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...

Referral : E-commerce : Social Networks

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...

Toys : Hacking : Re-model

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