Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.

Urban Outfitters : Fast Fashion : Upcycled Clothes

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.

Apple : Gen Viz : Education

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.

BumbleBIZZ : Revelation Brands : Bleisure Generation

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Big Ideas

Steal the look

London – Rimmel has launched an augmented reality shopping app that enables users to steal someone else’s look.

Rimmel : Social Commerce : Augmented Reality

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.

Eyewear : Smart Store : Retail Experience

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.

Online Identity : Algorithms : The Sharded Self

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.

Amazon : The Dawn Of The Mega-systems : Education

Big Ideas

Armchair racing

Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...

Gran Turismo : Videogames : ESports

Big Ideas

Silent treatment

Global – Ghostbot is a new app designed to gently discourage unwanted contacts.

Ghostbot : The Optimised Self : Chatbots

Big Ideas

Network wealth

Zürich – Credit Suisse is reported to have entered the social network market with a new exclusive offer.

Credit Suisse : Social Network : Mobile Money

Viewpoints

Luke Whitehead: UAL

How universities and employers need to restructure to make the most of the Generation D mindset.

Education : Careers : UAL

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.

MAKE : Digital Agressors : Skincare

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER