Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.

Future Of Service : Customer Service : Retail Futures Report 2017

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.

Barkley : Generation Z : Millennials

Big Ideas

Hater daters

Global – The new Hater app is designed to help people meet other people who hate the same stuff.

Hater : Neo Kinship : Dating Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

Big Ideas

A friendly AI adviser

Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...

Oyoty : Awakening Tech : Privately SA

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.

McKinsey : Internet Of Things : Smart Homes

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.

Livby : Live Streaming : E-commerce

Big Ideas

Documenting revolution

US – Vice has announced the making of The Third Industrial Revolution, a new documentary designed to help change America’s future infrastructure.

Vice : The Dislocated World : The Third Industrial Revolution

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...

Motherhood : Parenting : Family

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...

Luxury Futures 2016 : Luxury On Demand : Anti-authenticity Luxury

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.

Forest : Productivity : Smartphone Addiction

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.

NHS : Healthcare : Personal Appsistants

Big Ideas

We are live

Global – Instagram has launched Instagram Live, a live streaming service that enables users to share ephemeral content in real time.

Instagram : Gen Viz : Live Streaming

Big Ideas

Decoded Beauty New York 2016: Review

Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points

Decoded Beauty : Gen Viz : Hyper-personalisation

Big Ideas

Engineering the future

UK – The Dyson Institute of Technology aims to address the skills gap in engineering.

Dyson : The Learning Economy : Dyson Institute Of Technology

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