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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Viewpoints
Beauty has a responsibility to cater for men of colour
Blake Rascoe and Patrick Boateng, co-founders of skincare brand Ceylon, explain beauty’s representation problem and why brands need to prioritise r...
Beauty
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New Masculinity
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Skincare
Viewpoints
No more novelties – it’s time for fintech to innovate
If fintech wants to meet consumers’ aspirations it needs to create new products not just novelty apps rooted in traditional banking services.
FinTech
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Finance
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Banking Apps
Viewpoints
Back to basics: the future of luxury retreats
Dervla Louli Musgrave, founder of luxury booking portal Compare Retreats, on the desire for solo travel, silence and the opportunity for traditiona...
Wellness
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Travel
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Luxury
Micro Trends
K-beauty Lite
K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...
Beauty
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Youth
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Retail
Big Ideas
Will DINKs become a priority for truly sustainable brands?
Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts among brands and consumers. This month, we...
Retail
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Society
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Branding
Micro Trends
Fitness Auditoria
Amid the rise of collective training, the spatial design of fitness is transforming from boutique sanctuaries to exercise arenas and destination ca...
Health And Wellness
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Sport
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Wellness Architecture
Micro Trends
Inclusive Nomadism
Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.
Technology
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Workplace
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Travel
Viewpoints
How choreography could shape the future of coding
Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.
Technology
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Branding
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Programmable Realities
Viewpoints
Will biochips revolutionise finance and data-sharing?
Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...
Finance
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Technology
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Workplace
Viewpoints
It’s time for tech to bridge families’ digital divisions
Technology designers must create experiences that encourage future families to re-engage, converse and bond with each other.
Technology
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Youth
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Future Family
Micro Trends
Accessible Gaming
While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.
Gaming
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Entertainment
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Accessibility
Markets
Luxury CBD Market
CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...
Luxury
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Retail
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Wellness
Micro Trends
Relaxed Jewellery Retail
The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...
Luxury
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Retail
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Jewellery
Big Ideas
The unmissable products from Cosmoprof 2019
From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most forward-thinkin...
Beauty
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Health
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Wellness
Viewpoints
Lyne Zein on luxury for the gender-fluid consumer
The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...
Luxury
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Youth
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Retail
Viewpoints
Mixed reality will reinforce retail’s human touch
UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented environment, equals the perfect blend of co...
Retail
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Technology
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Customer Experience
Viewpoints
How PY1 heralds the future of mixed reality leisure
Jean Guibert, director of creation at Lune Rouge Entertainment, on the multifunctional, immersive leisure facilities emerging as key transformation...
Leisure
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Entertainment
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Culture
Markets
Banking the Unbanked
With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech
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Digital
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Banking
Viewpoints
Financial branding doesn’t need to be boring
Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...
FinTech
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Advertising
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Branding
Viewpoints
The subcultures redefining Arab youth
Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures and how the ...
Youth
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Fashion
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Sports
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