Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.

Drinks : Hospitality : Food

Viewpoints

Is Spotify’s mute button a sound idea?

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to musical discovery and serendipity.

Media : Music : Society

Micro Trends

Refined Refillables

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

Design : Packaging : Beauty

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.

Beauty : Haircare : Technology

Micro Trends

Prescription Supermarkets

Grocery retailers are assuming a new role as dietary advisers, educating consumers and providing personalised health and nutrition guidance as an i...

Retail : Healthcare : Nutrition

Viewpoints

How micro-learning will transform workplaces

Jacob Waern, founder and CEO of EduMe, on how the new generation of micro-learning platforms will evolve to address an increasingly dynamic workfor...

Technology : Workplace : Microlearning

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...

Luxury : Fashion : Retail

Viewpoints

How EQ is transforming Crowne Plaza’s services

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional intelligence with a little help from Th...

Hospitality : Luxury : Emotional Intelligence

Micro Trends

Supercar Clubs

As car ownership dwindles, luxury consumers with a passion for rare vehicles are turning to hyper-exclusive car clubs to find...

Automotive : Luxury : Hospitality

Micro Trends

Serendipity Hotels

Luxury hotels, well versed in anonymity, are inviting guests to leave their inhibitions at the check-in desk and embark on chance encounters.

Hospitality : Luxury : Travel

Micro Trends

Literary Hospitality

Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.

Hospitality : Travel : Luxury

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.

Technology : Digital : Media

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.

Beauty : Branding : Wellness

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...

Beauty : South Korea : China

Big Ideas

Homing in on home-grown

UK – Consumers are choosing British food produce above foreign alternatives, but only up to a certain price point, according to a new survey.

Brexit : Supermarkets : British

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.

Future Of Service : Customer Service : Retail Futures Report 2017

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.

McKinsey : Internet Of Things : Smart Homes