Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.

Viewpoints

The future of urban mobility lies in sustainability

Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in environmental necessity.

Viewpoints

It’s time to reboot the start-up mentality

Fundamental change is needed at the heart of any business to truly live and breathe start-up thinking, making and doing.

Design : Branding : R&D

Viewpoints

Rural China is living in the future

Xiaowei Wang, creative director of Logic magazine, examines how the future of work is already alive and kicking in rural China.

Workplace : Retail : China

Viewpoints

Pioneering the future of luxury sourcing

Caroline Scheufele, artistic director and co-president luxury jeweller Chopard, on the positive impact of ethical sourcing for consumers and employ...

Luxury : Sustainability : Supply Chains

Viewpoints

Biodegradable data is starting to grow up

Monika Seyfried and Cyrus Clarke discuss their project Grow Your Own Cloud, a speculative service that helps consumers store their data – in the DN...

Technology : Health : Wellness

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.

Society : Parenting : LGBT

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.

Beauty : China : Luxury

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...

Beauty : Wellness : Technology

Viewpoints

Micro-amusement parks

Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.

Entertainment : Leisure : Food

Micro Trends

Discreet Tech

As consumers seek a more balanced relationship with devices and technology, brands are creating home electronics that blend seamlessly into the bac...

Technology : Design : Future Home

Viewpoints

Patti Wong on Sotheby’s diversifying into diamond retail

The senior director and chairman of Sotheby’s Asia and Sotheby’s Diamonds on transforming the auction house into a year-round luxury destination.

Luxury : Jewellery : Diamonds

Viewpoints

A fear of risk is homogenising design

Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...

Design : Technology : Advertising

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

Micro Trends

Financial Wellness

Mental and physical health are being improved through money advice and services focused on wellbeing, marking a new direction for the wellness sector.

Finance : Wellness : Financial Wellness

Micro Trends

Gourmet Getaways

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their foodie worlds.

Food : Hospitality : Outdoors

Viewpoints

Thermal wellness is a burgeoning sector

Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...

Wellness : Health : Technology

Viewpoints

Stimulating our senses could reduce food waste

In an age of flat screens and mass-produced foods, can heightened sensory experiences fix the disconnection between what we eat and how we eat it?

Food : Design : Uprooted Diets

Viewpoints

Future-proofing India’s organic cotton farmers

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative Farm to Yar...

Fashion : Sports : Sustainability

Micro Trends

Conscious Fur

As the real versus fake fur debate continues, eco-innovators are disrupting fashion production with fur alternatives that are desirable and sustain...

Fashion : Sustainability : Synthetic Leather