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Gen Alpha
Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.
Macro Trends
Alphas Now and Next
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Micro Trends
AI Edu-play-tion
Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children
Markets
Kids’ Snack Market
Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle
Markets
Teens, Tech and Tapping Out
The unprecedented teen mental health crisis may be inspiring a grassroots movement of activist parents looking to change youngsters’ relationships with their smartphones
Markets
Kidswear Market
Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious
Big Ideas
A quarter of mobile users simultaneously interact with other screens
A quarter of mobile users simultaneously interact with other screens
Second Screen
:
Multi-tasking
:
Yahoo
Big Ideas
UK theme parks thrive despite economic rollercoaster
UK theme parks thrive despite economic rollercoaster
Theme Parks
:
Recession
:
Mintel
Big Ideas
Online reading platforms lead kids to books
Online reading platforms lead kids to books
Books
:
E-books
:
Readeo
Big Ideas
Online music services replacing music sales
Online music services replacing music sales
Spotify
:
Music Streaming
:
NPD
Big Ideas
Youngsters rethink everyday issues as ‘kidnovation’ takes off
Youngsters rethink everyday issues as ‘kidnovation’ takes off
Children
:
Manufacturing Institute
:
Fab Lab
Big Ideas
Toy story turns to tech and eco-awareness
Toy story turns to tech and eco-awareness
Toys
:
Trends UK
:
Mattel
Micro Trends
Kidult spaces
Kidult spaces
Children
:
Education
:
Play
Big Ideas
For today’s gamers, style matters
For today’s gamers, style matters
Atari
:
Female Gamers
:
Fashion Gaming
Big Ideas
Multi-tasking teens love multi-media more
Multi-tasking teens love multi-media more
Kaiser Family Foundation
:
Media
:
Social Networking
Big Ideas
Social networkers promote themselves truthfully
Social networkers promote themselves truthfully
Germany
:
Social Networks
:
Facebook
Big Ideas
Foods that target children are under fire in the US
Foods that target children are under fire in the US
Kelloggs
:
General Mills
:
Cereal
Big Ideas
Female gaming continues to grow
Female gaming continues to grow
Tokyo
:
Japan
:
Video Games
Big Ideas
Consumers increasingly playing on the go
Consumers increasingly playing on the go
Japan
:
Video Games
:
Mobile Games
Big Ideas
Hotels court their youngest customers
Hotels court their youngest customers
Boston
:
Four Seasons
:
Children
Big Ideas
For teenagers, streaming music rules over ownership
For teenagers, streaming music rules over ownership
Leading Question
:
Spotify
:
Imeem
Markets
New social media landscapes
Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...
Social Media
:
JupiterResearch
:
Digital Divide
Big Ideas
Kids’ foods grow up
Kids’ foods grow up
Ready Meals
:
Nutrition
:
Cooking
Viewpoints
Don Tapscott : Harness the power of the digital generation
Author Don Tapscott talks about harnessing the power of the digital generation.
Don Tapscott
:
Grown Up Digital
:
Facebook
Micro Trends
Toyhacking
The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...
Toys
:
Hacking
:
Re-model
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