Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.

Farfetch : Luxury Retail : Content Marketing

Viewpoints

Joe Lazauskas: Contently

How brands can make content that consumers want to see.

Content Marketing : Freelance Economy : Contently

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?

AI : Ethics : Autonomous Vehicles

Viewpoints

Martijn Bertisen: Google

How to maintain innovation as you grow from disruptor to market leader.

Innovation : Future Of Work : Google

Viewpoints

Christine Pausewang: Biocol Labs

Why the brand transitioned from the pharmaceutical to the wellness market.

Biocol Labs : Wellness : Whole-System Thinking

Viewpoints

Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.

Garmence : Wine : Anti-Choice

Viewpoints

Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?

Psychadelics : The Optimised Self : Micro-dosing

Viewpoints

Bruce Nagra: Crazy Gin

How to create a spirit for second-generation British Indians.

Gin : New Bricolage Living : Bruce Nagra

Viewpoints

Orla Delargy: Leon

The importance of trust and winning back unhappy customers.

Leon : Trust : Festival Of Marketing

Viewpoints

Gadi Amit: The cashless crisis

The president of NewDealDesign on why digital payments still need tangible feedback.

Cashless Futures : Banking : Fin Tech

Viewpoints

Jonathan Sands: Elmwood

What role should brands play in a Dislocated World?

Elmwood : Jonathan Sands : The Dislocated World

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.

Multisensory : Kitchen Theory : Experimental Gastronomy

Viewpoints

Long-term thinking

This year’s London Design Festival examined how designers are finding new value in waste.

London Design Festival 2016 : Material Futures : Utopia

Viewpoints

Meifang Chen: The Chinese opportunity

Alibaba Group UK’s senior manager on why brands entering the Chinese market can’t afford to be tentative.

Alibaba : Chinese Consumers : E-commerce

Viewpoints

Nick Brackenbury: NearSt

How to future-proofing local retailers.

Localism : Phygital : Same-day-delivery

Viewpoints

Generation Z Wellness

Improving wellbeing isn’t just an industry, it’s an obligation.

Generation Z : WellJelly : Wellness

Viewpoints

Hugh Duffie: Sandows

Why coffee is experiencing a ready-to-drink revolution.

Coffee : Ready To Drink : Sandows

Viewpoints

Alec Lee: Food’s synthetic future

The Ava Winery co-founder on why we should be constructing our food at the molecular level.

Synthetic Biology : Food Waste : Whole System Thinking

Viewpoints

Fabled and GPStudio: Phygital Retail

How to create a seamless phygital shopping experience in-store and online.

Creative Phygital : Fabled : Marie Claire

Viewpoints

An unshared future

Fears are growing that the sharing economy model is not as benign as it first appeared.

The Sharing Economy : Airbnb : Uber

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