Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Viewpoints

Jo Vidler: Farmopolis

The CEO on the new venture that is bringing together food, farming and culture.

Rurban Revolution : Farmopolis : Urban Farming

Viewpoints

Robert Newry: Arctic Shores

Why traditional psychometric tests are no longer fit for purpose.

Recruitment : The Learning Economy : Gen Viz

Viewpoints

Brexit: Creative capital

Why the creative industries will be crucial to securing Britain’s post-Brexit future.

Brexit : The Creative Industries Foundation : Recruitment

Viewpoints

PER/se: Nebula Coat

What it means to launch a fashion brand in the era of peak stuff.

PER/se : Fashion Cycles : Slow Fashion

Viewpoints

Brexit: Comparative advantage

British luxury brands might benefit from no longer being beholden to the industry’s European origin story.

Brexit : Luxury : British Heritage

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.

Manhattan Associates : Bricks And Mortar : Retail Experience

Viewpoints

Brexit: Belief in agility

Although the UK technology sector was vocally pro-remain, it is also best placed to weather the Brexit fallout.

Brexit : Tech City : Agile

Viewpoints

Hew Leith: IntelligentX

Why AI is key to creating truly responsive products.

Beer : Artificial Intelligence : Chat Bots

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.

Brexit : Consumer Mindset : Globalisation

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.

Rituals : Homeware : Cosmetics

Viewpoints

Brexit: Terminal Velocity

The UK's EU membership referendum was yet another example of how our need for speed is harming our future.

Brexit : Politics : Backlash Brands

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.

Urban Outfitters : Fast Fashion : Upcycled Clothes

Viewpoints

Sandra Lopez: Fashion intelligence

The vice-president of Intel’s New Technology Group on the potential of Intel Curie.

Intel : Wearables : Fashion

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Viewpoints

Enforced isolation

The design of technology company offices is compounding the industry’s lack of diversity.

Office Design : Future Of The Workplace : Tech Industry

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.

AI : Chatbots : Software

Viewpoints

Matthew Cockerill: Modular marketplace

Seymourpowell’s creative director explains why modular technology needs to move beyond the smartphone.

Seymourpowell : Project Ara : Modular

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