Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Viewpoints

Jenny Finkel: Mixpanel

Why brands need to think more judiciously about big data.

Lisbon Web Summit : Mixpanel : Big Data

Viewpoints

Carl Bresnahan: Intaglow

Why holograms are the future of phygital retail.

Intaglow : Phygital Retail : Hologram

Viewpoints

Brand-ucating the next generation

With a prevalent skills gap in many sectors of the UK job market is it time for brands to step in and play a more active role in shaping their fu...

Brand Educators : The Learning Economy : Dyson

Viewpoints

Ivan Poupyrev: Google ATAP

How to design wearable technology that people want to wear.

Google : Wearable Technology : Lisbon Web Summit

Viewpoints

The year of the uprising

The MiVote founder explains why the events of 2016 will usher in an era of digitally powered direct democracy.

MiVote : Adam Jacoby : Blockchain

Viewpoints

Anita Schjøll Brede: Iris AI

How artificial intelligence can revolutionise brands’ R&D pipelines.

Artificial Intelligence : Iris AI : Automation

Viewpoints

Archie Wilkinson: Pavegen

How their technology is making retail both more sustainable and more interactive.

Pavegen : Phygital : Retail

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

Viewpoints

Jackie Hunter: BenevolentBio

How artificial intelligence is already transforming the medical industry.

Jackie Hunter : BenevolentBio : Artificial Intelligence

Viewpoints

Cara David: YouGov

Tracking the world’s wealthiest consumers and their spending habits.

YouGov : Luxury Futures Forum : Ultra High Net Worths

Viewpoints

Monotype: Translation Paradox

The Type Foundry on the challenge of maintaining a diversity of global written cultures in the digital age.

Monotype : New Bricolage Living : Post-Language Typography

Viewpoints

Lisa Wood: Atom Bank

Why a bank’s brand is the least important part of its relationship with its customers.

Banking : Mobile Money : Festival Of Marketing

Viewpoints

Keyvan Nilforoushan: OneFineStay

How the brand is redefining the sharing economy for luxury consumers.

One Fine Stay : The Sharing Economy : Luxury

Viewpoints

Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.

Web Summit 2016 : Bespoke Beauty : Wearable Tech

Viewpoints

Rahul Parekh: Transforming the takeaway

The EatFirst founder on how vertical integration can transform the online food delivery industry.

Convenience Culture : Food Delivery : EatFirst

Viewpoints

Shared by design

As the sharing economy transforms the division between private and public space, designers face an epoch-defining challenge.

Airbnb : The Sharing Economy : Collaborative Consumption

Viewpoints

Nicholas Oliver: People.io

Why consumers are waking up to the value of their data.

People.io : Attention Economy : Advertising

Viewpoints

Thierry Campet: UBS Wealth Management

The global head of marketing communications introduces the brand’s Unlimited project.

UBS : Unlimited : Wealth Managment

Viewpoints

Margaret Arnott: Counterfeit Goods

The Mathys & Squire partner on the rapidly evolving fight against counterfeit goods.

Counterfeit : Aspirational Fakes : Intellectual Property

Viewpoints

Camilla Barnard: Rude Health

How to manage the transition of healthy eating from niche to mass market.

Rude Health : Wellness : Clean-eating

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