Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

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Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

The UK’s Advertising Standards Agency (ASA) has hit out at brands whose campaigns enforce gender roles.
Advertising : Parenting : Branding
Is Instagram ruining the restaurant experience?

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Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Can silence help brands sell?

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Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
What does the rise of injectable cosmetics mean for make-up?

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What does the rise of injectable cosmetics mean for make-up?

How is the make-up market reacting to consumers approaching injectable cosmetics as an extension of make-up rather than a non-surgical procedure.
Beauty : Digital : Media
Will modular design soon be mandated?

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Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.
Technology : Design : Media
Will our future cities be pollution free?

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Will our future cities be pollution free?

The technology needed to create carbon-neutral cities already exists, but its implementation requires political willpower.
Technology : Architecture : Design
Is neuroscience the future of luxury?

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Is neuroscience the future of luxury?

At last week’s Luxury Futures Forum 2017, The Future Laboratory welcomed Dr Tara Swart, neuroscientist in residence at the Corinthia Hotel London...
Luxury : Neuroscience : Corinthia Hotel London
How can brands help clean up urban air?

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How can brands help clean up urban air?

The lead insight expert for Future Cities Catapult discusses the tactics that councils and companies can use to tackle air pollution.
Sustainability : Place Making : Transport
Is personalisation the future of bricks-and-mortar retail?

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Is personalisation the future of bricks-and-mortar retail?

Why consumers will demand ever greater control over the in-store experience.
Retail : Architecture : Digital
Office dress codes are fast becoming outdated

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Office dress codes are fast becoming outdated

Why Generation Z won’t stand for gender bias in the workplace.
Fashion : ​Generation Z : Workplace
Are luxury brands doing enough to appeal to Generation Z?

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Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...
Luxury : Fashion : Digital
Is pollution-free hospitality the future of travel?

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Is pollution-free hospitality the future of travel?

As pollution levels continue to rise, the travel and hospitality industries need to consider how they will respond to increasing consumer concern.
Travel : Hospitality : Pollution
Why do today's homeowners care about air?

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Why do today's homeowners care about air?

Dyson's product development director explains why air pollution in the home is a growing concern.
Sustainability : Technology : Design
​Is Amazon’s new affordable membership good for lower-income families?

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​Is Amazon’s new affordable membership good for lower-income families?

With its new pricing policy for Amazon Prime, the company is not addressing the primary needs of that group.
Retail : Food : Digital
Sanctuary Space: Redesigning the home for the Anthropocene age

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Sanctuary Space: Redesigning the home for the Anthropocene age

How will the home evolve to protect families from the threat of air pollution?
Sustainability : Architecture : Product Design
Is mixed reality the future of in-bar entertainment?

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Is mixed reality the future of in-bar entertainment?

Why the medium could prove central to the strategy of drinks brands looking to engage Gen Viz consumers.
Drinks : Hospitality : Technology
Why we need to stop using the term Girl Boss

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Why we need to stop using the term Girl Boss

How the ‘pinkification’ of entrepreneurship is damaging women in the workplace.
Workplace : Equality : Entrepreneurship
Unmasking Fear

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Unmasking Fear

How brands are mitigating negative perceptions of pollution masks as consumers become more aware of the dangers of toxic air.
Design : Wellness : Pollution
The health impacts of air pollution

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The health impacts of air pollution

The British Lung Foundation’s Harriet Edwards discusses how London’s air quality issues are affecting consumers.
Sustainability : Health And Wellness : Workplace Futures
Can Kik make cryptocurrencies stick?

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Can Kik make cryptocurrencies stick?

The chat platform’s creation of its own digital currency can take cryptocurrencies into the mainstream.
Finance : Social Media : Digital
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