Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Will optimisation enhance humanity or destroy it?

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Will optimisation enhance humanity or destroy it?

Why the implants and prosthetics lionised by the elites of Silicon Valley will make society less equal.
Tech : Digital : Wellness
What does Walmart’s presence on Google Home mean for household brands?

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What does Walmart’s presence on Google Home mean for household brands?

A new collaboration between Google and Walmart envisages an alternative future for voice-powered retail.
Retail : E-commerce : Digital
What the fuck have M****NNIALS ever done for us?

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What the fuck have M****NNIALS ever done for us?

Why this much-maligned generation deserves our appreciation, not our disdain.
Millenials : Tech : Innovation
Could Uber taxis be the next retail space?

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Could Uber taxis be the next retail space?

As we move further towards a post-ownership society, the back of an Uber taxi has the potential to be a lucrative retail space for brands.
Uber : Sharing Economy : Service
Could wellness be bad for the workplace?

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Could wellness be bad for the workplace?

While today’s employees often demand wellness packages, evidence suggests they might do more harm than good.
Workplace : Wellness : Interiors
Do printed publications really need augmented reality?

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Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?
Digital : Media : Technology
Is an electric car future sustainable?

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Is an electric car future sustainable?

Why we will have to rethink energy if we want to power an electric car revolution.
Automotive : Sustainability : Technology
Does the e-sports industry need to create new formats to enter the mainstream?

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Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.
Media : Sport : Digital
Will their own airlines engage Millennial travellers?

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Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
Why is there a growing thirst for Generation Z blood?

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Why is there a growing thirst for Generation Z blood?

There is a growing belief that the blood of young people can be harnessed to restore youth, despite little evidence to back up the claim.
Wellness : Beauty : Generation Z
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

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Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
What are the consequences of Silicon Valley’s gender imbalance?

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What are the consequences of Silicon Valley’s gender imbalance?

Google’s latest scandal shows just how deeply male-centric thinking is entrenched in the technology world.
Female Futures : Entrepreneurs
Can Fairtrade be saved?

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Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Why AI will wipe out the need for traditional marketing and advertising

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Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
What does gene-editing mean for neurodiversity?

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What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Can electric vehicles ever be sexy?

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Can electric vehicles ever be sexy?

Why brands need to consider the cultural fallout of banning the internal combustion engine.
Automotive : Technology : Mobility
How are brands tracking emotions to improve their content?

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How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Why is being transgender still an issue?

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Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Are clean air zones the future of retail?

Viewpoints

Are clean air zones the future of retail?

The Clean Air Bench is a future-facing retail concept powered by advanced technology that could radically change how consumers shop.
Pollution : Technology : Smog Life
Will the human touch become a future luxury?

Viewpoints

Will the human touch become a future luxury?

Why retail’s automated future might make personal service a privileged commodity.
Retail : Luxury : Automation
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