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The Wellness Reset
Rehumanising 3D Design
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Connected Healing
Will optimisation enhance humanity or destroy it?

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Will optimisation enhance humanity or destroy it?

Why the implants and prosthetics lionised by the elites of Silicon Valley will make society less equal.
Tech : Digital : Wellness
What does Walmart’s presence on Google Home mean for household brands?

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What does Walmart’s presence on Google Home mean for household brands?

A new collaboration between Google and Walmart envisages an alternative future for voice-powered retail.
Retail : E-commerce : Digital
What the fuck have M****NNIALS ever done for us?

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What the fuck have M****NNIALS ever done for us?

Why this much-maligned generation deserves our appreciation, not our disdain.
Millenials : Tech : Innovation
Could Uber taxis be the next retail space?

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Could Uber taxis be the next retail space?

As we move further towards a post-ownership society, the back of an Uber taxi has the potential to be a lucrative retail space for brands.
Uber : Sharing Economy : Service
Could wellness be bad for the workplace?

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Could wellness be bad for the workplace?

While today’s employees often demand wellness packages, evidence suggests they might do more harm than good.
Workplace : Wellness : Interiors
Do printed publications really need augmented reality?

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Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?
Digital : Media : Technology
Is an electric car future sustainable?

Viewpoints

Is an electric car future sustainable?

Why we will have to rethink energy if we want to power an electric car revolution.
Automotive : Sustainability : Technology
Does the e-sports industry need to create new formats to enter the mainstream?

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Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.
Media : Sport : Digital
Will their own airlines engage Millennial travellers?

Viewpoints

Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
Why is there a growing thirst for Generation Z blood?

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Why is there a growing thirst for Generation Z blood?

There is a growing belief that the blood of young people can be harnessed to restore youth, despite little evidence to back up the claim.
Wellness : Beauty : Generation Z
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

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Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
What are the consequences of Silicon Valley’s gender imbalance?

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What are the consequences of Silicon Valley’s gender imbalance?

Google’s latest scandal shows just how deeply male-centric thinking is entrenched in the technology world.
Female Futures : Entrepreneurs
Can Fairtrade be saved?

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Why AI will wipe out the need for traditional marketing and advertising

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Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
What does gene-editing mean for neurodiversity?

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What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Can electric vehicles ever be sexy?

Viewpoints

Can electric vehicles ever be sexy?

Why brands need to consider the cultural fallout of banning the internal combustion engine.
Automotive : Technology : Mobility
How are brands tracking emotions to improve their content?

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How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Why is being transgender still an issue?

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Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Are clean air zones the future of retail?

Viewpoints

Are clean air zones the future of retail?

The Clean Air Bench is a future-facing retail concept powered by advanced technology that could radically change how consumers shop.
Pollution : Technology : Smog Life
Will the human touch become a future luxury?

Viewpoints

Will the human touch become a future luxury?

Why retail’s automated future might make personal service a privileged commodity.
Retail : Luxury : Automation
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