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Why are we teaching humans how to code and machines how to learn?

Viewpoints

Why are we teaching humans how to code and machines how to learn?

An overemphasis on teaching children technical proficiency could undermine their future skill sets.
Education : Technology : Youth
Do we need to start designing for digital resistance?

Viewpoints

Do we need to start designing for digital resistance?

Why it’s time for brands to start thinking more carefully about how the attention economy is affecting consumers’ wellbeing.
Digital : Technology : Media
Is the technology in Blade Runner 2049 already here?

Viewpoints

Is the technology in Blade Runner 2049 already here?

With advances in artificial intelligence technology, the sci-fi future of Blade Runner 2049 may be closer than you think.
Technology : Culture : Artificial Intelligence
Is it finally time for brands to start taking cryptocurrency seriously?

Viewpoints

Is it finally time for brands to start taking cryptocurrency seriously?

With an increasing number of leading economies creating state-backed cryptocurrencies, brands need to plan to make them part of their future strate...
Finance : Retail : Technology
Will porn really thrust VR into the mainstream?

Viewpoints

Will porn really thrust VR into the mainstream?

Why the adult entertainment industry may prove key to getting VR technology into consumers’ hands.
Virtual Reality : Entertainment : Relationships
Climate change is real and a women’s rights issue

Viewpoints

Climate change is real and a women’s rights issue

Why the gender divide in the climate change debate is preventing meaningful progress.
Sustainability : Automotive : Climate Change
Why avatars make the perfect brand partners

Viewpoints

Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity : Advertising : Media
Will the future fashion showroom really live online?

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...
Fashion : Retail : Digital
Could porn make tv less sex-phobic?

Viewpoints

Could porn make tv less sex-phobic?

An extraordinary new kind of television, merging porn and fiction, could change how we perceive sex on tv.
Media : Culture : Digital
Why brands are at risk of reducing DNA testing to a gimmick

Viewpoints

Why brands are at risk of reducing DNA testing to a gimmick

By over-promising and under-delivering, brands are ruining consumer confidence in a potentially transformative technology.
Health : Food : Identity
Have we reached peak wellness?

Viewpoints

Have we reached peak wellness?

With millions around the world dying from non-communicable diseases and an increase in ageing populations, has the concept of wellness become a bit...
Wellness : Health : Technology
Will the fall of Uber spell the death of the London black cab?

Viewpoints

Will the fall of Uber spell the death of the London black cab?

Uber’s exit from the capital would open up many opportunities, but not necessarily for London’s traditional taxi service.
Mobility : Culture : Auto
Can’t we just let the vagina be?

Viewpoints

Can’t we just let the vagina be?

If brands must create beauty products for below the belt, they should at least brand them honestly.
Beauty : Wellness : Branding
Is the blockchain the crucial link in luxury goods transparency?

Viewpoints

Is the blockchain the crucial link in luxury goods transparency?

Why the technology is the vital next step towards reassuring luxury consumers concerned about provenance.
Luxury : Transparency : Tehcnology
Is disconnecting your customers the best way to grab their attention?

Viewpoints

Is disconnecting your customers the best way to grab their attention?

Why offering consumers an easy way out of their click holes will make them take notice of your brand.
Digital : Marketing : Media
Is the subscription model the future of fashion?

Viewpoints

Is the subscription model the future of fashion?

Why the industry can’t afford to ignore the post-ownership preferences of Generation Z.
Fashion : Retail : The Sharing Economy
Is it time to make retail spaces age-agnostic?

Viewpoints

Is it time to make retail spaces age-agnostic?

With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.
Retail : Fashion : Interiors
Will doxxing destroy your brand?

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.
Branding : Purpose : Culture
Is ARKET’s push for transparency enough?

Viewpoints

Is ARKET’s push for transparency enough?

Why merely acknowledging your suppliers is insufficient.
Fashion : Digital : Retail
Do we need to move beyond gendered sex toys?

Viewpoints

Do we need to move beyond gendered sex toys?

Why the feminisation of the industry risks alienating Generation Z consumers.
Gender Neutral : Female Sexual Health : Wellness
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