Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

Will CMOs become redundant in the future?

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Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...
Monotype : Content Marketing : Future Of Jobs
Why the GDPR signals a greater battle over data

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Why the GDPR signals a greater battle over data

Irene Ng, chairman of the HAT Foundation Group, explores how regulations such as the GDPR are just the beginning of a new power play between consum...
Data : GDPR : Privacy
Using GDPR as a competitive weapon

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Using GDPR as a competitive weapon

Kaijia Gu, partner at global management consulting firm Oliver Wyman, on why GDPR could offer new opportunities for brands.
Data : GDPR : Privacy
Why streetwear should challenge masculinity

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Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.
New Masculinity : Male Identity : Identity
Can brands help detoxify masculinity?

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Can brands help detoxify masculinity?

Businesses have a key role to play in redefining what it means to be a man in the #metoo era.
New Masculinity : Advertising : Retail
Does the supplements industry need to embrace experts?

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Does the supplements industry need to embrace experts?

With the plethora of shiny, celebrity-endorsed supplements on the market and a lack of regulation in the industry, a growing scepticism about their...
Health : Wellness : Supplements
Will women soon power India’s economy?

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Will women soon power India’s economy?

Greater access to education, the internet and other cultures is placing India’s young women in the economic driving seat.
Retail : Female Futures : Digital
Is there such a thing as a brandless brand?

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Is there such a thing as a brandless brand?

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.
Branding : Packaging : Retail
Why Maslow needs a reboot

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Why Maslow needs a reboot

Former CEO of Livity, Sam Conniff Allende, argues that Maslow’s Hierarchy of Needs should be amended to reflect the changing face of leadership.
Workplace
Should brands re-assess how they target minorities?

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Should brands re-assess how they target minorities?

In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.
Branding : Marketing : Culture
Is the future of cities female?

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Is the future of cities female?

Urban anthropologist Katrina Johnston-Zimmerman explores how women in urban planning could change the shape of the city.
Female Futures : Architecture : Smart Cities
Are we the new Luddites?

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Are we the new Luddites?

The current war on technology by politicians and experts on both sides of the isle is as dangerous as it is misguided.
Technology : Digital
Should we start taking QR codes seriously?

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Should we start taking QR codes seriously?

Once consigned to internet history, the iconic squares are finally ready for their revival.
Packaging : Retail : Advertising
Should we welcome more workplace surveillance?

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Should we welcome more workplace surveillance?

Could systems that analyse the tone of our workplace conversations be key to achieving gender equality?
Workplace : Digital : Female Futures
Is feminism fit for the future?

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Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.
Female Futures : Advertising : Workplace
Why is the rhetoric around women’s sexual health still so skewed?

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Why is the rhetoric around women’s sexual health still so skewed?

As accessibility to medicine for male sexual health problems improves, why are brands still reluctant to offer women the same treatment?
Health : Wellness : Female Futures
Are self-driving cars on a collision course with humanity?

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Are self-driving cars on a collision course with humanity?

In the aftermath of the first fatality involving an autonomous vehicle, The Future Laboratory co-founder Martin Raymond argues that human interfere...
Automobile : Technology : Far Futures
​What is the future of moral business?

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​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Zing Tsjeng explores why women deserve a legacy

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Zing Tsjeng explores why women deserve a legacy

The UK editor of VICE’s women’s interest channel Broadly and author of Forgotten Women shines a spotlight on unsung female leaders.
Female Futures : Gender : Zing Tsjeng
Nicola Temple on changing the narrative around processed food

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Nicola Temple on changing the narrative around processed food

The author of Best Before: The Evolution and Future of Processed Food explains why vilifying processed foods could be detrimental to consumers and ...
Food : Technology : Processed Foods
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