Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

RSVP: Culture-coded Retail Online Event

Join us on 19 June 2025 for an online event introducing our new retail macro trend report.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Webinars

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar.

Viewpoints

Compostable Cosmetics

Wildsmith is setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Viewpoints

Regenerative Olive Oil

Citizens of Soil, an innovative olive oil brand, is championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Hoteliers must embrace the rise of non-monogamy

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.

Travel : Hospitality : Luxury

Viewpoints

How brands can reach The Next Billion Users

Digital anthropologist Payal Arora explains why the online behaviour of people in China, India, Africa and across the Global South i...

Technology : India : Internet

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...

Food : Travel : Tourism

Viewpoints

The future of work lies beyond our city centres

Next-generation communities, workplaces and innovation can be found in our emerging economic hotspots, says Gavin Poole, CEO of Here East.

Workplace : Youth : Community

Viewpoints

The smell of success: scent as the future of engagement

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity and boost ...

Branding : Marketing : Retail

Viewpoints

MyBeautyBrand is taking the hassle out of side hustles

Robin Derrick, co-founder of MyBeautyBrand, discusses his peer-driven beauty label, the importance of online communities and future collaborations...

Beauty : Peer To Peer : Retail Experience

Viewpoints

TikTok is the future of global marketing

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...

Youth : Media : Technology

Viewpoints

Promote sustainable design thinking from the start

The founder of industrial design agency Morrama emphasises the need for greater research and scrutiny to improve future working practices.

Design : Sustainability : Material Far Futures

Viewpoints

Immersive VR journalism

Designers Jim Brady and Ward Goes on how virtual reality journalism will enable the public to experience and question how emphatic the news really is.

Technology : Media : Alternative News

Viewpoints

Inside Generation Z’s identity crisis

UAL students Nicole Angus and Nadine Gan, 21, and graduate Lucas Antunes, 23, discuss why cynicism, truth and self-education define today’s youth.

Youth : Generation Z : Media

Viewpoints

Diving into Lush’s phygital experiments

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine learning r...

Retail : Beauty : Technology

Viewpoints

Forget mental health, let’s discuss emotional fitness

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to emotional wellbeing.

Youth : Mental Health : Technology

Viewpoints

The dawn of the emo-algorithm

Neuroscientist-turned-designer Vera van der Burg attempts to eradicate AI bias by training machines to prioritise human emotions over our data sets.

Artificial Intelligence : Technology : Design

Viewpoints

The human-less future of creative branding

Yali Saar, founder and CEO of Tailor Brands, discusses the positive impact that AI will have on the future of branding, copywriting and social mark...

Branding : Design : Artificial Intelligence

Viewpoints

Why the food revolution is not about progress

S Margot Finn, author of Discriminating Taste: How Class Anxiety Created the American Food Revolution, explains why our modern appetite for organic...

Food : Society : Sustainability

Viewpoints

Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.

Retail : Youth : Technology

Viewpoints

The future of hospitality is contemplative spaces

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.

Hospitality : Hotels : Travel

Viewpoints

Psychotherapy is shaping the future of skincare

Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related skin issues.

Beauty : Skincare : Therapy

Viewpoints

Algorithms are rewiring our tastebuds

Alon Chen, CEO and co-founder of Tastewise, on how the food intelligence platform uses data and AI to track fast-moving food trends in real time.

Food & Drink : Technology : Artificial Intelligence

Viewpoints

Refashioning charity retail

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.

Retail : Sustainability : Fashion