Experts & Opinion

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Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.

Retail : Youth : Sustainability

Viewpoints

Brightseed maps the dark matter of nutrition

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power to revoluti...

Health : Food & Drink : Wellness

Viewpoints

What’s next for Millennial family travel?

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of Generation Alpha’...

Travel : Millennials : Gen Alpha

Viewpoints

Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.

Retail : Fashion : Marketing

Viewpoints

Gen Z Perspectives: US

Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s driving Generation Z’s whimsical fascination with rural living.

Youth : Workplace : Digital

Viewpoints

This is what real disruption looks like

Covid-19 has given the world a glimpse of what true disruption looks like. Now, it should change how businesses think about disruption for years to...

Covid-19 : Design : Society

Viewpoints

Product design is failing its problem-solving purpose

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin designing true era-appropriate goods.

Design : Sustainability : Technology

Viewpoints

Anti-viral fabric for the inter-Covid era

IFTNA (Intelligent Fabric Technologies North America) creates anti-viral textile solutions. Giancarlo Beevis, CEO, discusses the future of hy...

Fashion : Materials : Covid-19

Viewpoints

It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.

Society : Sustainability : Design

Viewpoints

The next luxury market? It’s the virtual world

Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era of v-commerce.

Luxury : Fashion : Technology

Viewpoints

Will Covid quell fashion’s ‘more is more’ mindset?

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic could push fashion toward a post-growth...

Fashion : Retail : Sustainability

Viewpoints

How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.

Food : Branding : Wellness

Viewpoints

It’s time to decolonise education, say Gen Z

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.

Youth : Education : BLM

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

Retail : Covid-19 : Feedback Frontiers

Viewpoints

Hybri’s AI models hint at phygital intimacy

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.

Technology : Neo-Kinship : AI

Viewpoints

Gen Z Perspectives: UK

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.

Youth : Society : Dislocated World

Viewpoints

Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...

Fashion : Technology : Retail

Podcasts

Podcast: Devon Powers on Pandemic Futures

In the first episode of Back to the F**kture, Devon Powers discusses why forecasters failed to spot Covid-19.

Society : Podcast : Covid-19

Viewpoints

How Gen Z are reshaping the offline world

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.

Youth : Sustainability : Civic Brands

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...

Food : Marketing : Convenience

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