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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Communities
The Conscious Decelerators
This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health
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Wellness
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Conscious Deceleration
Viewpoints
Biodegradable data is starting to grow up
Monika Seyfried and Cyrus Clarke discuss their project Grow Your Own Cloud, a speculative service that helps consumers store their data – in the DN...
Technology
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Health
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Wellness
Markets
Rebranding the menopause
Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty
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Wellness
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Technology
Viewpoints
Thermal wellness is a burgeoning sector
Sam Shames, co-founder of Embr Wave, explores the growth of wellbeing based on temperature and how technology can create personalised microcli...
Wellness
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Health
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Technology
Markets
China Dairy Market
Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food
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Drink
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Health
Viewpoints
Why age is the new diversity issue
Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal...
Diversity
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Ageism
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The Flat-Agers
Micro Trends
Literary Hospitality
Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.
Hospitality
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Travel
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Luxury
Markets
Flat Age Women Market
Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media
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Beauty
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Baby Boomers
Micro Trends
Life-stage Brands
From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures
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Wellness
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Marketing
Big Ideas
Suzi Grant on driving a movement for positive ageing
The author, blogger and nutritionist discusses the tribal mentality of the over-50s and why brands should abandon the term ‘anti-ageing’.
Beauty
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Fashion
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Wellness
Big Ideas
Pornhub launches interactive video content category
Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology
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Digital
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Media
Big Ideas
Workers are increasingly postponing their retirement
US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace
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Culture
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Finance
Big Ideas
The attitudes of US high-net-worth individuals are changing
US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.
Finance
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Luxury
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Culture
Markets
Beauty Futures 2017: Global Market Overview
From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty
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Branding
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Wellness
Macro Trends
The Focus Filter
A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy
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Workplace
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Advertising
Markets
The Future of Service: Part 1
Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.
Future Of Service
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Customer Service
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Retail Futures Report 2017
Markets
Plus-size Market
A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size
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Marketing
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Post-body Mindset
Markets
Luxury Futures 2016: Part 1
The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.
New Luxury Millennials
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Emerging Luxury Millennials
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Generation Z
Big Ideas
Resounding remedy
UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS
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Healthcare
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Personal Appsistants
Markets
Food and Drink Market 2016: Part 1
In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.
Social Media
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Food & Drink
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Global Market Overview
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