Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Big Ideas

With personal sommeliers, select few find life is wine and dandy

Design Directions

Playscapes

The blur between fantasy, reality, adulthood and childhood is inspiring brand communications that truly enchant, surprise and engage. Designers are...

Fantatsy : Faction Marketing : Cartoon

Big Ideas

Consumers splashing out on top spirits at home

Spirits : Vodka : Wine

Markets

Sport & Leisure and hospitality landscapes

Climate change, recession, fragmenting markets, and an increasingly critical, challenging and internet-savvy consumer are turning traditional notio...

Leisure : Hospitality : World Travel & Tourism Council

Big Ideas

End of free: The reinvention of newspapers

Newspapers : Time Inc : Wall Street Journal

Big Ideas

Consumers won’t budge on free-range

TNS : Organic : Free-range

Big Ideas

Green Depot brings greener living to US consumers

New York : Lower East Side : Green Depot

Markets

Home from Home

In the Future Laboratory’s Leisure and Hospitality Futures Report, we identify a series of new leisure trends that are changing the way the hotel a...

Home From Home : Caravan Club : Hotel Design

Big Ideas

World Retail Congress hosts top CEOs, discussions on downturn strategy

World Retail Congress : Recession : Chalhoub Group

Big Ideas

New code for design is established at Milan Salone

Milan : Salone Internazionale Del Mobile : Established & Sons

Big Ideas

Innovation and industrialisation go hand in hand at Tom Dixon

Milan : Tom Dixon : Sobriety

Big Ideas

Pre-mixed cocktails woo bar-wary consumers

Cocktails : Pre-mixed : Beam

Big Ideas

Luxury sales worse than expected

Bain : Classic Luxury : Credit

Big Ideas

Classic luxury continues to prosper during recession

Classic Luxury : LVMH : Hermès

Viewpoints

Melkan Gürsel Tabanlioğlu

Melkan Gürsel Tabanlio?lu

Tabanlioğlu : The Athena Woman : Womenomics

Markets

Downturn Sport & Leisure

This is a time of unprecedented upheaval for the global tourism industry, according to The Future Laboratory’s Leisure and Hospitality Futures Repo...

TripAdvisor : Ecotourism : Design Hotels

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...

Global Sourcing : Small-scale Manufacturers : Design

Big Ideas

China's ultra-wealthy consumers overtake Japan's

China’s ultra-wealthy consumers overtake Japan’s

Cars : China : Bespoke

Big Ideas

Credit crisis ushers in a baby boom

Birth Rates : Sex : Baby

Big Ideas

Rediscovering DIY

DIY : Home Improvement : Houses

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