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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Viewpoints
Youth Culture's Flat Age Future
TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
Power of many makes Travel & Hospitality a dream
Power of many makes Travel & Hospitality a dream
Travel
:
Online Travel
:
TripAdvisor
Big Ideas
Tesco launches couture range
Tesco launches couture range
Tesco
:
High Street
:
Florence And Fred
Big Ideas
Boomers' household wealth falls by almost half
Boomers’ household wealth falls by almost half
Value
:
Lost
:
Deals
Big Ideas
For four in five adults internet access a fundamental right
For four in five adults internet access a fundamental right
Internet Access
:
BBC World Service
:
Rights
Big Ideas
Beauty matters for post recession man
Beauty matters for post recession man
L'Oréal
:
Anti-ageing
:
Male Cosmetics
Big Ideas
Only a fifth of boomers use smartphones
Only a fifth of boomers use smartphones
Internet
:
Smart-Phones
:
Mass
Big Ideas
Business Travel & Hospitality to see recovery in coming year
Business Travel & Hospitality to see recovery in coming year
Business Travel
:
Ascend
:
British Airways
Big Ideas
Idiosyncratic prints and investment pieces for winter 2010
Idiosyncratic prints and investment pieces for winter 2010
London Fashion Week
:
Net-A-Porter
:
Peter Pilotto
Viewpoints
Stephen Alden : One luxury hospitality company, one city, three distinct brands
Maybourne Hotel Group CEO Stephen Alden talks about unified luxury hospitality.
Hotels
:
Maybourne Hotel Group
:
Stephen Alden
Big Ideas
Canadians seek healthier lifestyle
Canadians seek healthier lifestyle
Organic
:
Canadians
:
Options
Big Ideas
Boomers want healthier food in restaurants
Boomers want healthier food in restaurants
New York
:
Finest
:
Neo Boomers
Big Ideas
Wine sales grow with emerging Chinese consumer
Wine sales grow with emerging Chinese consumer
Wine
:
China
:
AT Kearney
Communities
Neo Boomers
Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...
Functionality
:
Mortgage-free
:
50+
Big Ideas
Mine’s a (safe) pint: innovative designs address glass-related violence
Mine’s a (safe) pint: innovative designs address glass-related violence
Beer
:
Pubs
:
NHS
Big Ideas
Retailers seek a new male order
Retailers seek a new male order
Menswear
:
Male-only
:
Hermès
Big Ideas
China consumer market to outstrip the US within a decade
China consumer market to outstrip the US within a decade
Finance
:
HNWI
:
Ostentatious
Big Ideas
Vive la revolution – as France’s wine industry attracts younger consumers
Vive la revolution – as France’s wine industry attracts younger consumers
France
:
Bordeaux
:
Wine
Markets
Luxury market
As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.
LVMH
:
Luxury Lifestyle Matrix
:
Bain & Company
Big Ideas
Beauty to embrace tech and natural aesthetic in 2010
Beauty to embrace tech and natural aesthetic in 2010
Revlon
:
Sustainability
:
Physicians Formula
Viewpoints
Pam Danziger : A new luxury era, a new luxury typology
Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology.
Pam Danziger
:
Unity Marketing
:
Turbulent Teens
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