LSN : Big Ideas

Big Ideas

Five Brands Elevating the Outdoor Leisure Market

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better su...

Travel : Leisure : Fashion

Big Ideas

IAM 2021: The Future of Community is Inter-Citizenship

Solutions were not enough at this year’s IAM Weekend, as thinkers gathered to imagine better internet(s), care systems and inter-species perspectives.

Digital : Technology : Media

Big Ideas

Web Summit 2021: The Future of Tech is Post-Purpose

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...

Technology : Media : Digital

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...

Scenario : Branding : Purpose

Big Ideas

What Will 2022 Hold for Travel?

From the return of China’s tourism economy to decarbonising the industry, experts made key predictions for 2022 at this year’s World Travel Market ...

Travel : Hospitality : Sustainability

Big Ideas

Why Desert Skincare is the Next Beauty Frontier

As shifting climatic conditions transform our skin, brands are developing products that utilise desert plants and their ability to thrive in harsh ...

Beauty : Wellness : Ingredients

Big Ideas

Education in 2030: Neo-Knowledge Exchanges

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...

Youth : Education : Scenario

Big Ideas

Dutch Design Week 2021: Envisaging a Better World

This year’s Dutch Design Week reveals components to construct a better society, from preventative care techniques to nature-inclusive solutions.

Design : Sustainability : Society

Big Ideas

The Destinations Living our Slow Tourism Future

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their l...

Travel : Hospitality : Sustainability

Big Ideas

How Alcohol Brands Can Look Out for Men’s Wellbeing

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the brands they purc...

Food : Drink : Health & Wellness

Big Ideas

Exhibition: Objects for a New Kind of Society

At Dutch Design Week 2021, Dutch Invertuals and The Future Laboratory are together examining how design will shape our experience of future cities.

Design : Technology : Place Making

Big Ideas

Five Ways Automation is Boosting Physical Retail

As retailers work to future-proof stores, technology and automation are helping brands to provide convenience, problem-solve and fill gaps in produ...

Retail : Technology : Automation

Big Ideas

Material Innovation Will Build Resilient Cities

These five projects from London Design Festival 2021 show how designers can use material innovation to build better, more equitable and resilient c...

Design : Sustainability : Architecture

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Big Ideas

Five Ways Sports Fandom is Going Virtual

As sports events are revived, brands are bouncing back with immersive digital innovations that bring fans closer to their teams than ever before.

Media : Technology : Sports

Big Ideas

Travel in 2030: Slow Honeymoons

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments with their h...

Travel : Sustainability : Carbon Neutral

Big Ideas

Five Beauty and Wellness Brands Exploring Extremes

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and efficiency.

Beauty : Luxury : Production

Big Ideas

Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.

Luxury : Retail : Technology

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.

Travel : Tourism : Advertising

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...

Drinks : Youth : Health And Wellness

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape