LSN : Big Ideas

Big Ideas

Innovation Debrief 2021

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation

Big Ideas

Five influ-seller platforms for next-gen retail

The apps and platforms helping retail brands seize the reach of influencers and celebrities by transforming them into sales people through peer-led...

Retail : E-commerce : Marketing

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...

FinTech : Mobile Money : Mortgages

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Five ways motorcycles are bridging youth culture

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...

Mobility : Youth : Fashion

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Explore the next global luxury hotspots

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down deeper, more loca...

Luxury : Covid-19 : Travel

Big Ideas

SPF’s Skintellectual Future

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare benefits.

Beauty : Skincare : Suncare

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The patriotic future of Chinese travel

Closed to tourists until 2022, domestic travel is an important engine of growth for China, where travellers are raring to rediscover their vast hom...

Travel : China : Tourism

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Vibrant branding is elevating global cuisine

Using bold visual language, a new wave of food brands are challenging outdated notions to position Asian food as healthy, diverse and accessible.

Food : Drink : Branding

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Five immersive workspaces of the future

As remote working becomes the norm, discover the platforms pointing to a future of virtual water-cooler moments, CGI networking and digital client ...

Workplace : Technology : Media

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How beverage is borrowing from personal care

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social rituals.

Drink : Wellness : Self-care

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Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.

Luxury : Sustainability : Fashion

Big Ideas

The Gen Z messaging apps of tomorrow

Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.

Youth : Media : Gen Z

Big Ideas

Why post-pandemic travel needs a loyalty upgrade

The travel industry has been reset. With a post-vaccine boom on the horizon, it’s time for travel and hospitality brands to upgrade outdated loyalt...

Travel : Hospitality : Tourism

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The brands making the dairy aisle more sustainable

Demand for dairy alternatives is here to stay. As consumers seek balance between sustainability, health and taste, plant-based innovation is booming.

Plant-based : Sustainability : Non-dairy

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The rise of retail’s third-space storefronts

Brands are commodifying outdoor space to create retail destinations that blend into the urban fabric while fostering play, exploration and community.

Retail : Architecture : Design

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Five influencers driving an everyteen revolution

The Generation Z creators and entrepreneurs who thrived during the pandemic by speaking to, spotlighting and disrupting the realities of ordinary t...

Youth : Media : Social Media

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.

Luxury : Media : Marketing

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Five design responses to the climate crisis

Brands are using design mechanisms to communicate about environmental issues in a bid to increase awareness and action from consumers.

Design : Eco Design And Sustainability : Sustainability

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Five future voices of community-first travel

From Malaysia to Mexico, these innovators are re-establishing the meaning of community and placemaking in an industry devastated by the pandemic.

Travel : Hospitality : Luxury

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Stream our Inter-Covid Roadmap Webinar

One year on from the first European lockdowns, this webinar looks at what new opportunities await global brands and businesses in the inter-Covid era.

Society : Covid-19 : Webinar

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape