Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Milan Design Week 2023: A Future for Alternative Energy

Big Ideas

Milan Design Week 2023: A Future for Alternative Energy

At Milan Design Week 2023, brands and creatives tackled the global energy crisis head on, offering tangible solutions through the lenses of urban l...
Design : Architecture : Technology
Six Tech Brands Developing DIY Repairable Devices

Big Ideas

Six Tech Brands Developing DIY Repairable Devices

Spurred on by growing right-to-repair movements, tech brands are slowly meeting consumers’ long-standing demands for DIY repairable devices.
Mobile Phones : Sustainability : DIY
Brand Innovation Debrief: Hæckels

Big Ideas

Brand Innovation Debrief: Hæckels

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.
Beauty : Sustainability : Technology
Autumn/Winter 2023: The Download

Big Ideas

Autumn/Winter 2023: The Download

From a diversity downturn to a theatrical-versus-commercial polarity, these are the key takeaways from fashion month for autumn/winter 2023.
Fashion : Luxury : Events
Stockholm Design Week 2023: Sustainability in Goblin Mode

Big Ideas

Stockholm Design Week 2023: Sustainability in Goblin Mode

Swedish designers face the challenges of circularity, reducing CO2 footprint and repurposing waste.
Stockholm Furniture Fair : Design : Society
The Collaborative Future of Fashion Creatives

Big Ideas

The Collaborative Future of Fashion Creatives

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director ­– from rotating gues...
Fashion : Luxury : Retail
Five Brands Rejuvenating Whisky

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...
Drink : Advertising & Branding : Youth
Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...
Youth : Health & Wellness : Beauty
Future Forecast 2023: Media & Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.
Technology : Media & Entertainment : Youth
Future Forecast 2023: Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.
Youth : Media & Entertainment : Society
Future Forecast 2023: Retail

Big Ideas

Future Forecast 2023: Retail

From the growth of Web3 retail to expanding phygital opportunities, hyperphysical spaces and exclusive spaces for VICs, we look ahead to retail in ...
Retail : Ecommerce : Design
Future Forecast 2023: Fashion

Big Ideas

Future Forecast 2023: Fashion

From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...
Fashion : Design : Sustainability
Future Forecast 2023: Luxury

Big Ideas

Future Forecast 2023: Luxury

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as phys...
Luxury : Fashion : Retail
Future Forecast 2023: Travel & Hospitality

Big Ideas

Future Forecast 2023: Travel & Hospitality

The future of the travel and hospitality sector is a challenging one, but those brands and services that allow individuals to enjoy the human quali...
Sustainability : Travel & Hospitality : Luxury
Future Forecast 2023: Drink

Big Ideas

Future Forecast 2023: Drink

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...
Drink : Sustainability : Packaging
Future Forecast 2023: Food

Big Ideas

Future Forecast 2023: Food

The post-Covid rush to be out, meet people and eat out has faded, dampened by rising living costs and global financial turmoil, which is set to con...
Food : Sustainability : Technology
Future Forecast 2023: Health & Wellness

Big Ideas

Future Forecast 2023: Health & Wellness

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will increasingly addre...
Health : Wellness : Technology
Future Forecast 2023: Beauty

Big Ideas

Future Forecast 2023: Beauty

In 2023, the beauty sector will simultaneously embrace hyperphysical experiences and the growing potential of digital and dual-reality identities.
Beauty : Wellness : Technology
Retail’s New UX Sustainability Hubs

Big Ideas

Retail’s New UX Sustainability Hubs

As consumer demand for value-driven retail increases, a new wave of Hyperphysical Stores offering sustainability-focused customer experiences are c...
Retail : Sustainability : Fashion
Supermarkets in 2050

Big Ideas

Supermarkets in 2050

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly recommenda...
Food : Health : Wellness
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