Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Four Takeaways from Cannes Lions 2022

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design : Advertising & Branding : Cannes Lions
Milan Design Week 2022: A Resilient Future

Big Ideas

Milan Design Week 2022: A Resilient Future

At Milan Design Week, designers and brands envisaged a resilient society, built through nature-informed architecture and inter-generational spaces.
Design : Architecture : Media And Entertainment
Global Fashion Summit: Forming Fashion’s New Alliances

Big Ideas

Global Fashion Summit: Forming Fashion’s New Alliances

favour of planet-first, radical collaborations.
Fashion : Sustainability : Retail
Why Brands are Next-Gen Career Advisers

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.
Youth : Media & Entertainment : Workplace
Five Ways Restaurants are Exploring Extremes

Big Ideas

Five Ways Restaurants are Exploring Extremes

From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating experiences.
Food : Drink : Design
Five Future Job Roles for the C-Suite

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...
Workplace : Society : Technology
Meet Tomorrow’s Alternative Investors

Big Ideas

Meet Tomorrow’s Alternative Investors

With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...
Finance : Society : Youth
Why the Snow Mushroom is the Next Beauty Sensation

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty : Skincare : Wellness
Why Hotels are the Next Frontier for Brands

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels : Travel : Tourism
Five Luxury Hotels Elevating Sleep Tourism

Big Ideas

Five Luxury Hotels Elevating Sleep Tourism

From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the heart of their ...
Travel & Hospitality : Luxury : Hotels
Five Generation Z-Founded Brands to Watch

Big Ideas

Five Generation Z-Founded Brands to Watch

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the disruptors to w...
Youth : Retail : Beauty
Five Brands Extolling the Cool of Cryobeauty

Big Ideas

Five Brands Extolling the Cool of Cryobeauty

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...
Beauty : Wellness : Skincare
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
Charting the Rise of Clout Kitchens

Big Ideas

Charting the Rise of Clout Kitchens

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local restaurant ope...
Food : Media : TikTok
Five Fresh Innovations in Waterless Beauty

Big Ideas

Five Fresh Innovations in Waterless Beauty

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care products.
Beauty : Wellness : Sustainability
Five Future Home Scenarios for 2050

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...
Society : Sustainability : Health And Wellness
The Airports Bringing Humanity Back into Travel

Big Ideas

The Airports Bringing Humanity Back into Travel

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating pre-departure wel...
Travel : Retail : Airports
How New-Generation Indigenous Restaurants are Decolonising Cuisine

Big Ideas

How New-Generation Indigenous Restaurants are Decolonising Cuisine

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the food sector’s ...
Food : Travel & Hospitality : Drink
Five Ways Retail can Maximise the Metaverse

Big Ideas

Five Ways Retail can Maximise the Metaverse

The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative investments.
Retail : Media And Entertainment : Technology
Family in 2030: Climate Communities

Big Ideas

Family in 2030: Climate Communities

In this scenario, we meet an intergenerational Muslim family finding meaning and hope amid the impacts of the climate crisis on the city of New York.
Scenario : Society : Climate Crisis
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