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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Bloggers’ blight
Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.
Bloggers
:
SheKnows Media
:
Celebrity Endorsements
Big Ideas
All in the service
US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.
Customer Service
:
Complaints
:
Reputation
Big Ideas
Hashtag ban
US – In its most recent update, photo-sharing app Storehouse has removed followers, hashtags and its social feed.
Insta-real
:
Social Media
:
Instagram
Big Ideas
Scenic route
New York – Airbnb has joined forces with Google Maps to help people find the road less travelled.
Airbnb
:
Hosted Walks
:
Google Maps
Big Ideas
London Design Festival 2015: Review
This year’s London Design Festival saw many exhibitors scaling down. Yet, despite its smaller scope, the festival succeeded in highlighting new a...
V&A Museum
:
Faye Toogood
:
Sustainable Design
Big Ideas
Superfood futures
Global – Peruvian lucuma is the next superfood poised to take the Western world by storm.
Lucuma
:
Mintel
:
Superfood
Big Ideas
Laser razor
Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.
Skarp
:
Razor Blades
:
Grooming Products
Big Ideas
Time for a coffee
US – Starbucks has launched an updated version of its mobile app, enabling customers to order ahead and skip long queues.
Starbucks
:
Dan Beranek
:
Line Anxiety
Big Ideas
Broader horizons
Global – Short-stay home rental site Airbnb has acquired travel hack tool Vamo.
Airbnb
:
Vamo
:
Journey
Big Ideas
A promise kept
Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.
United Nations
:
World Food Programme
:
McDonald's
Big Ideas
Free-rein fashion
New York – Department store Bergdorf Goodman is giving brands free rein to design their own spaces in its renovated luxury lifestyle space on the s...
Bergdorf Goodman
:
The Modernist Floor
:
Luxury Retail
Big Ideas
Connected tech’s coming home
London – Next year could be the year that the Connected Home finally starts living up to its potential, says British Gas’ Kassir Hussein.
British Gas
:
Hive
:
Techable Talks
Big Ideas
Bronies bite back
US – Indie developer Mane 6 has defied Hasbro by creating a game based on characters from the cult cartoon series My Little Pony.
My Little Pony
:
Hasbro
:
Mane 6
Big Ideas
Take a shot
Europe – Lager brand Amsterdam has launched a new 237ml can for drinking on the go.
Amsterdam Navigator
:
Packaging
:
Beer Shot
Big Ideas
Colour coordination
Global – Topshop has joined forces with Pinterest to help customers find their perfect colour palette.
Topshop
:
Pinterest
:
Colour Board
Big Ideas
Back to busyness
Global – Millennials are the generation most likely to overstate how busy they are, according to new figures from Havas Worldwide.
Havas Worldwide
:
Busy
:
The Busy Trap
Big Ideas
World Retail Congress 2015 Review: Part 2
Digital anxiety, disconnected stores and omni-channel retail were top concerns at World Retail Congress 2015 (WRC).
World Retail Congress 2015
:
Chinese Consumer
:
Mobile Shopping
Big Ideas
All in one
Global – Apple has forced the world’s leading service providers into action after it announced a rethink of the way it will sell iPhones.
Apple
:
IPhone
:
IPhone 6S
Big Ideas
New nostalgia
Global – Archiving app Shryne aims to help consumers declutter their online social history.
Shryne
:
Digital Archive
:
Nostalgia
Big Ideas
Ad-less browsing
Global – Mobile ad blockers have rocked the app download charts since Apple announced its latest iOS update.
Ad Blockers
:
Ad-blocking Apps
:
Peace
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