Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Waste not

Big Ideas

Waste not

UK – FMCG brand Yeo Valley is releasing a special-edition yoghurt made from fruit that would otherwise go to waste.
Yeo Valley : Tesco : Left-Yeovers
Wear the internet

Big Ideas

Wear the internet

New York – Tumblr hosted a pop-up store at this year’s New York Fashion Week to debut its first clothing line
Netstalgia : Tumblr : New York Fashion Week 2015
Money in the bank

Big Ideas

Money in the bank

New Zealand – ASB Bank has given the humble piggybank a modern makeover to educate Generation I on the value of saving.
ASB : Saatchi & Saatchi : Gen I
The future’s mobile

Big Ideas

The future’s mobile

Global – Mobile internet is set to overtake newspapers as the third-largest advertising medium.
Mobile Internet Advertising : Adspend : ZenithOptimedia
Digitalised luxury

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.
Modern Luxury : Luxury Shoppers Experience : Ecommerce
Grow your own

Big Ideas

Grow your own

Copenhagen – Internationally renowned restaurant Noma plans to close and re-open as an urban farm in the heart of the city.
Noma : René Redzepi : Urban Farm
London Design Festival 2015 Preview

Big Ideas

London Design Festival 2015 Preview

London Design Festival hopes to re-invent itself both as more culturally ambitious and more approachable to the wider public through a ne...
London Design Festival : Somerset House : Preview
Sound sleep

Big Ideas

Sound sleep

Global – Bedtime is becoming more personalised thanks to French electronics company Withings and music streaming service Spotify.
Withings : Spotify : Aura Connected Alarm Clock
World Retail Congress 2015 Review: Part 1

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...
World Retail Congress 2015 : Metro Group : Disney
Affluent agriculture

Big Ideas

Affluent agriculture

California – The Cannery introduces a farm-to-table residential community targeted at affluent consumers to the golden state.
Macrotrend : Whole-System Thinking : Agriculture
Backseat book

Big Ideas

Backseat book

New York – Uber has launched its own in-car magazine for New York Fashion Week.
Uber : Arriving Now : NYFW 2015
Over instant

Big Ideas

Over instant

UK – It’s official, interest in instant coffee has gone off the boil as consumers discover a more sophisticated palate. 
UK : Coffee : Millennials
Decision-maker

Big Ideas

Decision-maker

Global – Dvel is an app helping consumers to crowdsource advice on life’s little decisions.
Dvel : Crowdsourcing : Decision Making
Anti-social networking

Big Ideas

Anti-social networking

Global – Avoid Humans is a new web app that uses geo-location technology to appeal to full-time and part-time introverts eager to avoid the hustl...
Macrotrend : The New Sublimity : Introversion
Apple keynote: What you need to know

Big Ideas

Apple keynote: What you need to know

Global – As the dust settles following Apple’s 2015 keynote, we bring you a round-up of the ones to watch.
Apple : Keynote : San Francisco
In-app advertising

Big Ideas

In-app advertising

Global – Facebook's new ad format on its app is changing the way brands connect with social media users via mobile.
Facebook : Advertising : Native
Recruitment romance

Big Ideas

Recruitment romance

US – Not content with personal matchmaking, dating site eHarmony is now helping customers find their professional happy ever after.
EHarmony : Elevated Careers : Neil Clark Warren
Data marketing

Big Ideas

Data marketing

World Retail Congress 2015 – Consumers are sharing their personal data more willingly than ever, but they expect to receive something in exchange.
Aimia : World Retail Congress 2015 : Data Privacy
Retail challenge

Big Ideas

Retail challenge

World Retail Congress 2015 – Retailers cannot assume that technology is the answer to all of their problems, according to a new survey by...
Planet Retail : World Retail Congress : In-store Experience
Open all hours

Big Ideas

Open all hours

UK – Oxfam is working with messaging app Traces to help reach customers even when its stores are closed.
Oxfam : Traces : Augmented Reality
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