Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Crack the code

Big Ideas

Crack the code

Global – Kibo enables users to conceal secret messages behind seemingly innocuous texts.
Kibo : Messaging : Encryption
Algae food

Big Ideas

Algae food

Global – The algae-based food market looks set to thrive, as more companies begin to harness the potential of this nutrient-rich foodstuff.
Solazyme : Roquette : Algae
Pass the popcorn

Big Ideas

Pass the popcorn

Global – Tribeca Shortlist is a new film subscription service breaking entertainment’s fourth wall with the help of Hollywood’s finest.
Tribeca Shortlist : Subscription Video On Demand : Discovery
Real deal

Big Ideas

Real deal

New York – The Outdoor Advertising Association of America (OAAA) has used the controversy surrounding ad blockers as a springboard for its Feel The...
The Outdoor Advertising Association Of America : OAAA : Feel The Real
Donate your space

Big Ideas

Donate your space

São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.
JWT Brazil : Donate The Bars : Ricardo John
Dutch Design Week 2015 Preview

Big Ideas

Dutch Design Week 2015 Preview

Eindhoven is to set to transform its industrial landscape once again for Dutch Design Week. Now in its 14th edition, this year’s festival carries t...
Dutch Design Week 2015 : Eindhoven : Design Academy Eindhoven
Noisy neighbours

Big Ideas

Noisy neighbours

New York – Property search company Trulia is helping buyers find a slice of the quiet life with a new function that shows how noisy certain areas...
Trulia : CartoDB : Location Data
The end of hangovers?

Big Ideas

The end of hangovers?

Sydney – As the demand for food and drink products that promote wellbeing booms, Distillery looks to apply the trend to the alcohol category with i...
Drink Futures : Alcohol : Wellbeing
Artisanal Amazon

Big Ideas

Artisanal Amazon

US – Amazon is taking on arts and crafts platform Etsy with its Handmade store.
Amazon : Etsy : Handmade
Infinitely recyclable sportswear

Big Ideas

Infinitely recyclable sportswear

Europe – Adidas has launched a new research project, Sport Infinity, to examine the possibilities of infinitely recyclable products.
Adidas : Sport Infinity
Samsung Sublimity

Big Ideas

Samsung Sublimity

Samsung is sending one lucky Scandinavian to a Tibetan monastery to watch television for 100 days.
Samsung : The New Sublimity : DDB Stockholm
Lighting the way

Big Ideas

Lighting the way

Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.
PureLiFi : Light Fidelity : Connectivity
London Design Festival 2015: Top 10

Big Ideas

London Design Festival 2015: Top 10

Ambient installations may have stolen the limelight at this year’s festival, but a host of exhibitions that advanced a critical and environmentally...
London Design Festival 2015 : Eataipei : Aram Gallery
Flexible hours

Big Ideas

Flexible hours

US – Amazon is recruiting ordinary citizens to deliver packages for its ambitious Amazon Prime Now service.
Amazon Flex : Drivers : Freelancers
Next level

Big Ideas

Next level

UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.
Cyphinx : Cybersecurity : Recruitment
Luxury conversation

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.
BrandWatch : Social Media : Luxury Fashion Brands
Drive a bargain

Big Ideas

Drive a bargain

New York – General Motors has launched its own car-sharing service targeted at the residents of an apartment building in Manhattan.
General Motors : Let's Drive NYC : Car Sharing
Change on the menu

Big Ideas

Change on the menu

Global – The United Nations has shown it has the stomach for sustainable thinking by serving guests a lunch made from discarded foodstuffs.
United Nations : UN : Headquarters
Another blow for ads

Big Ideas

Another blow for ads

Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.
Shine Technologies : Digicel : Ad-blocking
Bloggers’ blight

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.
Bloggers : SheKnows Media : Celebrity Endorsements
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