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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Crack the code
Global – Kibo enables users to conceal secret messages behind seemingly innocuous texts.
Kibo
:
Messaging
:
Encryption
Big Ideas
Algae food
Global – The algae-based food market looks set to thrive, as more companies begin to harness the potential of this nutrient-rich foodstuff.
Solazyme
:
Roquette
:
Algae
Big Ideas
Pass the popcorn
Global – Tribeca Shortlist is a new film subscription service breaking entertainment’s fourth wall with the help of Hollywood’s finest.
Tribeca Shortlist
:
Subscription Video On Demand
:
Discovery
Big Ideas
Real deal
New York – The Outdoor Advertising Association of America (OAAA) has used the controversy surrounding ad blockers as a springboard for its Feel The...
The Outdoor Advertising Association Of America
:
OAAA
:
Feel The Real
Big Ideas
Donate your space
São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.
JWT Brazil
:
Donate The Bars
:
Ricardo John
Big Ideas
Dutch Design Week 2015 Preview
Eindhoven is to set to transform its industrial landscape once again for Dutch Design Week. Now in its 14th edition, this year’s festival carries t...
Dutch Design Week 2015
:
Eindhoven
:
Design Academy Eindhoven
Big Ideas
Noisy neighbours
New York – Property search company Trulia is helping buyers find a slice of the quiet life with a new function that shows how noisy certain areas...
Trulia
:
CartoDB
:
Location Data
Big Ideas
The end of hangovers?
Sydney – As the demand for food and drink products that promote wellbeing booms, Distillery looks to apply the trend to the alcohol category with i...
Drink Futures
:
Alcohol
:
Wellbeing
Big Ideas
Artisanal Amazon
US – Amazon is taking on arts and crafts platform Etsy with its Handmade store.
Amazon
:
Etsy
:
Handmade
Big Ideas
Infinitely recyclable sportswear
Europe – Adidas has launched a new research project, Sport Infinity, to examine the possibilities of infinitely recyclable products.
Adidas
:
Sport Infinity
Big Ideas
Samsung Sublimity
Samsung is sending one lucky Scandinavian to a Tibetan monastery to watch television for 100 days.
Samsung
:
The New Sublimity
:
DDB Stockholm
Big Ideas
Lighting the way
Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.
PureLiFi
:
Light Fidelity
:
Connectivity
Big Ideas
London Design Festival 2015: Top 10
Ambient installations may have stolen the limelight at this year’s festival, but a host of exhibitions that advanced a critical and environmentally...
London Design Festival 2015
:
Eataipei
:
Aram Gallery
Big Ideas
Flexible hours
US – Amazon is recruiting ordinary citizens to deliver packages for its ambitious Amazon Prime Now service.
Amazon Flex
:
Drivers
:
Freelancers
Big Ideas
Next level
UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.
Cyphinx
:
Cybersecurity
:
Recruitment
Big Ideas
Luxury conversation
Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.
BrandWatch
:
Social Media
:
Luxury Fashion Brands
Big Ideas
Drive a bargain
New York – General Motors has launched its own car-sharing service targeted at the residents of an apartment building in Manhattan.
General Motors
:
Let's Drive NYC
:
Car Sharing
Big Ideas
Change on the menu
Global – The United Nations has shown it has the stomach for sustainable thinking by serving guests a lunch made from discarded foodstuffs.
United Nations
:
UN
:
Headquarters
Big Ideas
Another blow for ads
Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.
Shine Technologies
:
Digicel
:
Ad-blocking
Big Ideas
Bloggers’ blight
Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.
Bloggers
:
SheKnows Media
:
Celebrity Endorsements
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