Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Home sweet home

Big Ideas

Home sweet home

New York – Common is a residential space redefining expectations of shared living for urban dwellers. 
Common : Brooklyn : Co-living
Don’t want to miss a thing

Big Ideas

Don’t want to miss a thing

US – Logistics startup Shyp wants to do away with addresses to make sure no package gets left behind.
Shyp : Logistics : Shipping
Advertising on the go

Big Ideas

Advertising on the go

Global – Travellers will soon be able to sell the blank space on their luggage to advertisers in exchange for baggage vouchers thanks to Orion Trav...
Orion Travel Tech : Advertising : Personal Luggage
Off the ground

Big Ideas

Off the ground

Global – The in-flight tv screen could soon become a thing of the past as more airlines introduce their own wifi networks.
WestJet : Lufthansa : WestJet Connect
Save it

Big Ideas

Save it

US – Off-price retail is here to stay and the industry is set to grow, according to the latest figures from Mintel.
Mintel : Retail : Off-price
Bank anywhere

Big Ideas

Bank anywhere

Europe – Mobile bank start-up Number26 has launched an app that turns retail spaces into banks.
Number26 : Banking : Fin Tech
Borderless browsing

Big Ideas

Borderless browsing

US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves. 
Orchard Mile : Browsing : Designers
Spoken word

Big Ideas

Spoken word

US – Starling is a wearable device for babies that helps parents monitor their child’s language development.
Starling : VersaMe : Ed Tech
Sparks can fly

Big Ideas

Sparks can fly

UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...
M&S : Sparks : Members Club
Jewels of China

Big Ideas

Jewels of China

China – Jewelllers Tiffany & Co. is celebrating female empowerment and personal fulfilment in its latest advertising campaign.
Tiffany : Wieden And Kennedy : Wieden+Kennedy Shanghai
Frieze London 2015: Top 10

Big Ideas

Frieze London 2015: Top 10

The influence of digital technology on culture was a prominent theme at Frieze London 2015, the first under Victoria Siddall’s stewardship. Post-pr...
Frieze Art Fair 2015 : Art : London
Luxury’s tipping point

Big Ideas

Luxury’s tipping point

Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.
McKinsey : Luxury : Consumer Behaviour
WIRED 2015 Show Review

Big Ideas

WIRED 2015 Show Review

With more than 50 speakers in just two days, the WIRED 2015 show touched on topics as diverse as start-ups with a social impact to the secret behin...
Carlo Ratti : Exo Protein : Interfaces
The importance of trust

Big Ideas

The importance of trust

Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.
Amazon : Fiverr : Reputation Economy
Fowl play

Big Ideas

Fowl play

Australia – A chicken has become an unlikely Twitter star, proving that there are no rules when it comes to social media strategy.
Chicken Treat : Fast Food : Twitter
Emotional response

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.
Facebook Reactions : Empathy : Analytics
Listen to this

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.
Burberry : Apple Music : Content Curation
Black beauty

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.
Essence : BeautyBox : Michelle Ebanks
Please be seated

Big Ideas

Please be seated

Sweden – McDonald’s has teamed up with restaurant-booking app Bookatable to offer customers a more refined dining experience.
McDonald's : Bookatable : Jeff Jackett
Barriers to entry

Big Ideas

Barriers to entry

UK – Accomable is a travel planning website built for an underserved demographic, people with special needs.
Accomable : Short Stay Home Rental : Disabilities
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