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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Home sweet home
New York – Common is a residential space redefining expectations of shared living for urban dwellers.
Common
:
Brooklyn
:
Co-living
Big Ideas
Don’t want to miss a thing
US – Logistics startup Shyp wants to do away with addresses to make sure no package gets left behind.
Shyp
:
Logistics
:
Shipping
Big Ideas
Advertising on the go
Global – Travellers will soon be able to sell the blank space on their luggage to advertisers in exchange for baggage vouchers thanks to Orion Trav...
Orion Travel Tech
:
Advertising
:
Personal Luggage
Big Ideas
Off the ground
Global – The in-flight tv screen could soon become a thing of the past as more airlines introduce their own wifi networks.
WestJet
:
Lufthansa
:
WestJet Connect
Big Ideas
Save it
US – Off-price retail is here to stay and the industry is set to grow, according to the latest figures from Mintel.
Mintel
:
Retail
:
Off-price
Big Ideas
Bank anywhere
Europe – Mobile bank start-up Number26 has launched an app that turns retail spaces into banks.
Number26
:
Banking
:
Fin Tech
Big Ideas
Borderless browsing
US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves.
Orchard Mile
:
Browsing
:
Designers
Big Ideas
Spoken word
US – Starling is a wearable device for babies that helps parents monitor their child’s language development.
Starling
:
VersaMe
:
Ed Tech
Big Ideas
Sparks can fly
UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...
M&S
:
Sparks
:
Members Club
Big Ideas
Jewels of China
China – Jewelllers Tiffany & Co. is celebrating female empowerment and personal fulfilment in its latest advertising campaign.
Tiffany
:
Wieden And Kennedy
:
Wieden+Kennedy Shanghai
Big Ideas
Frieze London 2015: Top 10
The influence of digital technology on culture was a prominent theme at Frieze London 2015, the first under Victoria Siddall’s stewardship. Post-pr...
Frieze Art Fair 2015
:
Art
:
London
Big Ideas
Luxury’s tipping point
Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.
McKinsey
:
Luxury
:
Consumer Behaviour
Big Ideas
WIRED 2015 Show Review
With more than 50 speakers in just two days, the WIRED 2015 show touched on topics as diverse as start-ups with a social impact to the secret behin...
Carlo Ratti
:
Exo Protein
:
Interfaces
Big Ideas
The importance of trust
Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.
Amazon
:
Fiverr
:
Reputation Economy
Big Ideas
Fowl play
Australia – A chicken has become an unlikely Twitter star, proving that there are no rules when it comes to social media strategy.
Chicken Treat
:
Fast Food
:
Twitter
Big Ideas
Emotional response
Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.
Facebook Reactions
:
Empathy
:
Analytics
Big Ideas
Listen to this
Global – Burberry is the first major retailer to have its own Apple Music channel.
Burberry
:
Apple Music
:
Content Curation
Big Ideas
Black beauty
US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.
Essence
:
BeautyBox
:
Michelle Ebanks
Big Ideas
Please be seated
Sweden – McDonald’s has teamed up with restaurant-booking app Bookatable to offer customers a more refined dining experience.
McDonald's
:
Bookatable
:
Jeff Jackett
Big Ideas
Barriers to entry
UK – Accomable is a travel planning website built for an underserved demographic, people with special needs.
Accomable
:
Short Stay Home Rental
:
Disabilities
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