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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Access granted
Global – A new study reveals how consumers are using virtual private networks to browse online.
VPNs
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GlobalWebIndex
:
Internet Users
Big Ideas
Message to the future
Belgium – The You have a Jack messaging app enables senders to choose when their messages can be opened.
Messaging
:
The Immortal Brand
:
Apps
Big Ideas
SXSW Interactive 2016 Review: Part 1
With no stand-out app or innovation, there was a subdued air at SXSW Interactive 2016, where brand activations mingled with panels on robots, artif...
SXSW Interactive
:
Robotics
:
SXSW Interactive 2016
Big Ideas
Fashion forward
Global – Yoox Net-A-Porter Group (YNAP) has turned to IBM to enhance its e-commerce experience.
Yoox Net-a-Porter
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IBM
:
E-commerce
Big Ideas
The draught latte
North America – Coffee company La Colombe has launched a draught latte in a can.
La Colombe
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Draft Latte
:
Food Futures
Big Ideas
Sending a message
UK – Amnesty International has joined forces with one of the world’s most popular ad blockers to spread the word about cybercensorship.
AdBlock
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Amnesty International
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Connection Denied
Big Ideas
Autumn/Winter 2016 Beauty Trends Overview
LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.
Beauty
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Makeup
:
Hairstyle
Big Ideas
Fit for check-in
New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels
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New York
:
Fitness
Big Ideas
SXSW Interactive 2016: Dove
Austin – Dove has teamed up with Twitter to offer women an insight into how they talk about themselves and others online.
Dove
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SXSW 2016
:
Twitter
Big Ideas
SXSW Interactive 2016: Cuban potential
Austin – Cubans are eager to invite brands and new commerce into their lives, according to a panel of experts at SXSW.
SXSW Interactive
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Cuba
:
New Markets
Big Ideas
Bargain bottle
US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.
Winecrasher
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Online Retail
:
Wine
Big Ideas
Mobile majority
Global – The mCent marketplace enables mobile users in developing economies to earn free data by downloading sponsored apps.
Jana
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Mobile Data
:
Apps
Big Ideas
Conscious Cities
Architecture is increasingly drawing on neuroscience to understand how we perceive and interact with spaces.
Architecture
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Neuroscience
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The E-motional Economy
Big Ideas
Moving on
Brisbane – Australian removals firm Supercheap Storage is helping victims of domestic violence to escape from their abusers.
Supercheap Storage
:
Brisbane
:
DVConnect
Big Ideas
SXSW Interactive 2016: Boys won’t be boys
Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.
SXSW Interactive 2016
:
Gender Fluidity
:
Neutral Culture
Big Ideas
SXSW Interactive 2016: Now you’re cooking
Austin – Nom is a new platform that enables anyone to become a cooking show host.
Nom
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Live Streaming
:
Social Media
Big Ideas
SXSW Interactive 2016: IoT banking
Austin – Capital One Financial Corp is the first banking company to launch an app on Amazon Echo.
The Internet Of Things
:
IoT
:
Connected Devices
Big Ideas
SXSW Interactive 2016: Emoji linguistics
Austin – Emojis are not a new language, but serve as a visual supplement to the written word, according to linguist Gretchen McCulloch.
Swiftkey
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Emojis
:
Visual Language
Big Ideas
Nomadic editorial
North America – Obsessee is a new magazine that will exist solely on social media platforms.
Obsessee
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Gen Viz
:
Media
Big Ideas
Tech trip
Global – Google has launched a comprehensive travel-planning service for mobile that features price comparison, travel tips and bookable flights an...
Google
:
Destinations
:
Travel
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