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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Seeking diversity
US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.
BabyCenter
:
Johnson & Johnson
:
All In Advertising
Big Ideas
Digital helix
US – A new $999 genome-mapping service delivers results via a dedicated mobile app.
Veritas
:
MyGenome
:
USA
Big Ideas
Sleepover credit
France – Travel platform NightSwapping is bringing exchange value to the travel industry.
NightSwapping
:
Tinder
:
Travel App
Big Ideas
Waste not, want not
Copenhagen – Charity DanChurchAid has opened WeFood, Denmark’s first food surplus supermarket.
Copenhagen
:
WeFood
:
Sustainability
Big Ideas
Cosmoprof Worldwide Bologna 2016: Preview
This year's Cosmoprof highlighted key trends for 2016 and beyond from Wellness Rising to Halal Solutions.
Cosmoprof
:
Trade Show
:
Bologna
Big Ideas
Fit to date
US – A new dating app promises to connect users that share similar exercise habits.
Sweatt
:
Dating
:
Exercise
Big Ideas
Know by heart
California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.
The E-motional Economy
:
Education
:
San Francisco
Big Ideas
Six-pack for a six-pack
UK – Sports nutrition company Muscle Food has developed a beer that contains 21.8g of protein per 330ml serving, targeting gym-goers seeking a gu...
MuscleFood
:
Protein
:
Alcohol
Big Ideas
Protein futures
London – Forum for the Future has announced a coalition between animal, plant and novel protein industries to consider how to feed a future g...
Protein
:
Future Of Food
:
Forum For The Future
Big Ideas
Easy prices
London – The easyJet Group has extended its services by opening a supermarket selling basic grocery products, initially for £0.25 and now for £0.29.
EasyFoodstore
:
The Just Nots
:
Easyjet
Big Ideas
Automation nation
UK – Some 33% of retail jobs in the UK will vanish by 2025 as a result of automation and increased labour costs, according to the British Retail Co...
Automation
:
British Retail Consortium
:
Workplace Futures
Big Ideas
Material world?
UK – The amount of materials used by consumers in the UK has fallen by almost five tonnes per person in the past decade, according to the Office ...
Peak Stuff
:
Experience Economy
:
Ikea
Big Ideas
Foodie photos
Japan – Line, the company behind Japan’s most popular instant messaging service, has released a dedicated camera app for budding food photographers.
Foodie
:
Line
:
Dining
Big Ideas
Digital masters
Italy – Yoox Net-A-Porter has joined forces with Bologna Business School to launch the first master’s programme specifically for digital business.
Yoox Net-A-Porter
:
Bologna Business School
:
Digital Business
Big Ideas
Battle the bot
US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.
Big Ideas
Vegging out
Portland – Veganz, the world’s largest vegan supermarket chain, will open its first US location later this year.
Veganz
:
Portland
:
Flexitarianism
Big Ideas
Travel Technology Europe and Business Travel Show 2016: Review
The travel industry is beginning to harness big data and social media in order to create seamless connectivity.
Travel Technology Europe
:
Business Travel Show
:
The Hatch
Big Ideas
TV saviour
New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.
Television
:
Vice Media Group
:
Media Futures
Big Ideas
Social media blues
Global – Researchers have discovered a link between social media use and feelings of unhappiness.
Friendship Paradox
:
Happiness Paradox
:
Twitter
Big Ideas
Limited offer
US – Arby’s, a national fast food chain known for its roast meat sandwiches, offered a meat-free menu for one day only.
Arby's
:
Fast Food
:
Vegetarians
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