Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Seeking diversity

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.
BabyCenter : Johnson & Johnson : All In Advertising
Digital helix

Big Ideas

Digital helix

US – A new $999 genome-mapping service delivers results via a dedicated mobile app.
Veritas : MyGenome : USA
Sleepover credit

Big Ideas

Sleepover credit

France – Travel platform NightSwapping is bringing exchange value to the travel industry.
NightSwapping : Tinder : Travel App
Waste not, want not

Big Ideas

Waste not, want not

Copenhagen – Charity DanChurchAid has opened WeFood, Denmark’s first food surplus supermarket.
​Copenhagen : WeFood : Sustainability
Cosmoprof Worldwide Bologna 2016: Preview

Big Ideas

Cosmoprof Worldwide Bologna 2016: Preview

This year's Cosmoprof highlighted key trends for 2016 and beyond from Wellness Rising to Halal Solutions.
Cosmoprof : Trade Show : Bologna
Fit to date

Big Ideas

Fit to date

US – A new dating app promises to connect users that share similar exercise habits.
Sweatt : Dating : Exercise
Know by heart

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.
The E-motional Economy : Education : San Francisco
Six-pack for a six-pack

Big Ideas

Six-pack for a six-pack

UK – Sports nutrition company Muscle Food has developed a beer that contains 21.8g of protein per 330ml serving, targeting gym-goers seeking a gu...
MuscleFood : Protein : Alcohol
Protein futures

Big Ideas

Protein futures

London – Forum for the Future has announced a coalition between animal, plant and novel protein industries to consider how to feed a future g...
Protein : Future Of Food : Forum For The Future
Easy prices

Big Ideas

Easy prices

London – The easyJet Group has extended its services by opening a supermarket selling basic grocery products, initially for £0.25 and now for £0.29.
EasyFoodstore : The Just Nots : Easyjet
Automation nation

Big Ideas

Automation nation

UK – Some 33% of retail jobs in the UK will vanish by 2025 as a result of automation and increased labour costs, according to the British Retail Co...
Automation : British Retail Consortium : Workplace Futures
Material world?

Big Ideas

Material world?

UK – The amount of materials used by consumers in the UK has fallen by almost five tonnes per person in the past decade, according to the Office ...
Peak Stuff : Experience Economy : Ikea
Foodie photos

Big Ideas

Foodie photos

Japan – Line, the company behind Japan’s most popular instant messaging service, has released a dedicated camera app for budding food photographers.
Foodie : Line : Dining
Digital masters

Big Ideas

Digital masters

Italy – Yoox Net-A-Porter has joined forces with Bologna Business School to launch the first master’s programme specifically for digital business.
Yoox Net-A-Porter : Bologna Business School : Digital Business
Battle the bot

Big Ideas

Battle the bot

US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.
Vegging out

Big Ideas

Vegging out

Portland – Veganz, the world’s largest vegan supermarket chain, will open its first US location later this year.
Veganz : Portland : Flexitarianism
Travel Technology Europe and Business Travel Show 2016: Review

Big Ideas

Travel Technology Europe and Business Travel Show 2016: Review

The travel industry is beginning to harness big data and social media in order to create seamless connectivity.
Travel Technology Europe : Business Travel Show : The Hatch
TV saviour

Big Ideas

TV saviour

New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.
Television : Vice Media Group : Media Futures
Social media blues

Big Ideas

Social media blues

Global – Researchers have discovered a link between social media use and feelings of unhappiness.
Friendship Paradox : Happiness Paradox : Twitter
Limited offer

Big Ideas

Limited offer

US – Arby’s, a national fast food chain known for its roast meat sandwiches, offered a meat-free menu for one day only.
Arby's : Fast Food : Vegetarians
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