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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Health-tracker
North America – Apple has acquired healthcare start-up Gliimpse.
Apple
:
Big Friendly Data
:
Gliimpse
Big Ideas
Back to school
US – The end-of-summer sales boost that comes with back-to-school purchases is already under way, so what can we expect from this season?
Generation D
:
Athleisure
:
Back-to-School
Big Ideas
Vote of confidence
San Francisco – The Democracy Earth Foundation has created a platform for decentralised governance powered by the blockchain.
Blockchain
:
Digital Democracy
:
Referendum
Big Ideas
Coding made cool
North America – Start-up company Vidcode is promoting coding among young people with the launch of its Snapchat filter competition.
Vidcode
:
The Learning Economy
:
Snapchat
Big Ideas
Recording your Lifestage
Global – Facebook has launched a new network designed exclusively for the under-21s.
Facebook
:
Gen Viz
:
Lifestage
Big Ideas
Fast food in one click
Japan – Amazon’s new one-click feature enables viewers to buy selected foods included in videos on their subscription channel.
Amazon
:
1-Click
:
Digital TV
Big Ideas
Style and influence
China – Fashion app Lawo seamlessly brings together influencer marketing and luxury styling.
Lawo
:
Influencer Marketing
:
Luxury Futures
Big Ideas
Anti-epidemic apparel
US – Consumer concern over the Zika virus has led stores to sell out of anti-mosquito clothing.
ExOfficio
:
Wearable Tech
:
Zika Virus
Big Ideas
Trust issues
UK – Marketing magazine Campaign has released a documentary that examines the issue of trust in the advertising industry.
Marketing
:
Trust
:
Ad-blocking
Big Ideas
Debt resistance
US – Millennials are refusing to engage with credit card companies to the alarm of financial institutions.
Millennials
:
The Age Of The Long Near
:
Credit Cards
Big Ideas
Fatigue fighter
Global – Media entrepreneur Arianna Huffington has stepped down from her role at The Huffington Post to launch a workplace wellness organisation.
Arianna Huffington
:
Thrive Global
:
Workplace Futures
Big Ideas
Deep-freeze clean eating
London – Dinner delivery start-up Everdine has raised the bar for convenient clean eating.
Everdine
:
Convenience Culture
:
Frozen Meals
Big Ideas
Virtual etiquette
US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.
Virtual Reality
:
Online Gaming
:
Google
Big Ideas
Beauty data trail
Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox
:
South Korean Beauty
:
Data Analytics
Big Ideas
Rejuvenating travel
Global – Wellness tourism is continuing to rise, with growth coming from new demographics and locations.
Wellness
:
Total Beauty
:
Tourism
Big Ideas
Bad education
UK – A new study questions the net costs and benefits of a UK university education.
Education
:
The Learning Economy
:
Generation D
Big Ideas
Pride of Britain
UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.
Brexit
:
JWT
:
Recruitment
Big Ideas
Trash is treasure
Germany – Trash films do not stand in opposition to taste and education, according to a new study.
Trash Films
:
Anti-authenticity
:
Bad Taste
Big Ideas
House Vision 2016
A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...
House Vision
:
Tokyo
:
Urbanism
Big Ideas
Senior service
US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.
GoGoGrandparent
:
The Flat Age Society
:
Ride-share Market
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