Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Big Ideas

Surprise me

US – Pack Up + Go is a travel service with a twist: users only know where they are going when they get to the airport.

Pack Up + Go : Revelation Brands : Travel Experience

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...

The Outnet : The Emotional Economy : Pulsar

Big Ideas

Personalised pills

US – Multiply Labs has developed a personalised pill that releases a predetermined dose of vitamins throughout the day.

Multiply Labs : The Optimised Self : Pills

Big Ideas

Hunger heroes

Texas – Unsung is a new app that enables individuals, restaurants and retailers to donate food to those in need.

Food Waste : Whole-system Thinking : Charity App

Big Ideas

Cash is out

London – Supermarket chain Waitrose has opened its first cashless store inside Sky’s head office building.

Waitrose : Cashless Futures : Retail

Big Ideas

Quick read

London – A new digital start-up enables customers to order titles from local bookshops and promises to deliver them within one hour.

NearSt : Retail Futures : Convenience

Big Ideas

Penny wise

UK – Since the launch of the 5p plastic bag charge in October 2015, consumers have taken home 6bn fewer bags.

Whole-system Thinking : Sustainability : Recycling

Big Ideas

Driving force

Singapore – Delphi is testing a fleet of self-driving cars in collaboration with the Land Transport Authority.

Delphi : Driverless Futures : Singapore

Big Ideas

Take me there

US – Hugo Boss has teamed up with Uber to offer customers a new kind of concierge service.

Hugo Boss : Uber : Concierge

Big Ideas

Sky stay

Germany – Airline Lufthansa is selling premium economy seats at a discounted rate on Airbnb.

Lufthansa : The Sharing Economy : AirBNB

Big Ideas

Data bank

Germany – Telefónica Deutschland is the first network provider to launch its own mobile banking app.

Telefónica Deutschland : O2 Banking : Mobile Banking

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.

New York : Instagram : Sharing

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.

Ride-share : Hailo : Daimler

Big Ideas

Under lock and key

Italy – Luxury brand Bulgari’s Vault app promises to keep its customers’ data safe.

Bulgari : Apps : Security

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.

Lyst : Revelation Brands : Seek

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.

Apple : Gen Viz : Internet TV

Big Ideas

Post-insect perfumes

US – Americans who are concerned about the Zika virus are buying sweet-smelling fragrances with mosquito-repelling qualities.

Aromaflage : Beauty Futures : Zika Virus

Big Ideas

Virtual view

US – Media brands are using the US presidential campaign as a testing ground for virtual reality (VR) and 360-degree videos.

Virtual Reality : Media Futures : 360 Degree Video

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

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