Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Airbnb launches a microsite with a humanitarian focus

Big Ideas

Airbnb launches a microsite with a humanitarian focus

Global – The sharing economy platform has partnered with the International Rescue Committee to provide shelter for refugees.
Hospitality : Travel : Humanitarian
London launches incubator to tackle climate change

Big Ideas

London launches incubator to tackle climate change

London – The move is part of an initiative that aims to make the capital a leading smart city.
Sustainability : Digital : Technology
Car ownership is declining as more people turn to ride-sharing

Big Ideas

Car ownership is declining as more people turn to ride-sharing

Global – Some 34% of consumers believe that ride-sharing apps are more convenient than car ownership, according to Capgemini.
Auto : Technology : Digital
Adidas tv show to teach football skills to Chinese kids

Big Ideas

Adidas tv show to teach football skills to Chinese kids

China – The series will be produced in conjunction with the Ministry of Education (MoE) and China Education TV.
Education : Sport And Leisure : Fashion
Ikea offers start-ups a space to develop their ideas

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...
Retail : Technology : Workplace
WeChat expands its payment services beyond China

Big Ideas

WeChat expands its payment services beyond China

Global – Chinese consumers can now pay for goods and services in Europe and Canada using WeChat Pay.
Digital : Finance : Retail
MIT Media Lab programmes bacteria to respond to sweat

Big Ideas

MIT Media Lab programmes bacteria to respond to sweat

US – The lab is using genetically modified bacteria to design running shoes that glow as the wearer perspires.
Design : Retail : Technology
Amazon offers low-income shoppers a 45% discount on Prime

Big Ideas

Amazon offers low-income shoppers a 45% discount on Prime

US – The mega-system is looking to expand its American customer base beyond middle- and high-income consumers.
Retail : Digital : E-commerce
New Teen Boss magazine aimed at Generation Z entrepreneurs

Big Ideas

New Teen Boss magazine aimed at Generation Z entrepreneurs

US – The publication has been launched solely in print, without advertisements or an online website.
Media : Digital : Gen Z
Google Earth Outreach publishes hyperlocal air pollution data

Big Ideas

Google Earth Outreach publishes hyperlocal air pollution data

US – In collaboration with start-up Aclima, Google has been mapping pollution levels in Oakland, California over the past year.
Digital : Technology : Pollution
An Uncertain Future

Big Ideas

An Uncertain Future

In the run-up to the General Election, four diverse British consumers from across the country discuss how a year of sociopolitical upheaval has aff...
General Election 2017 : An Uncertain Future : Brexit
Organic doesn’t always mean better for the environment

Big Ideas

Organic doesn’t always mean better for the environment

Global – T-shirts made from organic cotton can be more harmful to the environment than those made from genetically modified cotton.
Fashion : Design : Sustainability
US Millennials save more money than Baby Boomers

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.
Finance : Retail : Culture
Kik is the first mainstream messaging app to create its own cryptocurrency

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.
Finance : Retail : Technology
Trump backers will spend more on luxury than non-supporters

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.
Luxury : Retail : Finance
The UK plus-size market is on the rise

Big Ideas

The UK plus-size market is on the rise

UK ­– According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.
Fashion : Retail : Branding
Climeworks helps brands radically reduce carbon dioxide emissions

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.
Technology : Manufacturing : Health
Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.
Digital : Finance : Technology
Privé Revaux Eyewear recruits Amazon to sell its sunglasses

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.
Retail : Digital : Luxury
​Experts predict AI will outperform humans in the near future

Big Ideas

​Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.
Digital : Retail : Technology
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