Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

New dating app Wingman lets friends play matchmaker

Big Ideas

New dating app Wingman lets friends play matchmaker

UK – In the latest iteration of social dating, singletons are no longer responsible for their own love lives.
Culture : Technology : Dating
Internet users in India are more trusting of non-English content

Big Ideas

Internet users in India are more trusting of non-English content

India ­– A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.
Digital : Media : Advertising
LeapLearner aims to empower China’s next generation of coders

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.
Digital : Technology : Culture
Press freedom in Britain is under threat

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.
Digital : Media : Advertising
WWD Retail 20/20 Forum 2017

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
Retail : Technology : Digital
A new banking tool helps consumers to shop ethically

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.
Finance : Banking : Sustainability
The Soil Association wants UK beauty brands to come clean

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.
Beauty : Wellness : Retail
Mercedes-Benz now connects to Amazon Echo and Google Home

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.
Automotive : Technology : Digital
Indian consumers trust e-commerce platforms

Big Ideas

Indian consumers trust e-commerce platforms

India – Compared to their Western counterparts, India’s shoppers show more faith in technologies such as mobile payments.
Finance : Retail : E-commerce
Baidu is making its autonomous driving software open-source

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.
Automotive : Technology : Design
Pricing system​ cuts food waste and saves consumers money

Big Ideas

Pricing system​ cuts food waste and saves consumers money

US – Wasteless is a new supermarket pricing system that offers customers discounts based on produce freshness.
Food : Technology : Retail
Discontentment is rife among China’s middle class

Big Ideas

Discontentment is rife among China’s middle class

China – Wealth has not brought China’s burgeoning middle class happiness, according to a new report.
Middle Classes : Online Survey : Zhaopin.com
Bext360 aims to transform coffee supply chains using blockchain

Big Ideas

Bext360 aims to transform coffee supply chains using blockchain

Denver – Alongside blockchain, the technology will use artificial intelligence (AI) and the Internet of Things (IoT) to analyse coffee quality and ...
Coffee : Blockchain : The Internet Of Things
Millennials show more staying power in the workplace

Big Ideas

Millennials show more staying power in the workplace

Global – New studies reveal that Millennials are increasingly likely to stick with their employers.
Workplace Futures : Millennials : The Dislocated World
Indian mission

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.
LG : Consumer Electronics : The Dislocated World
Without distraction

Big Ideas

Without distraction

New York – Caveday is a new pop-up event that aims to help professionals to be more productive in their working lives.
The Focus Filter : Workplace : Co-working
Reactive regions

Big Ideas

Reactive regions

Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.
Civic Brands : US : Cities
E-lympic games

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.
ESports : Youth Culture : Video Games
Platform for truth

Big Ideas

Platform for truth

US – Wikipedia co-founder Jimmy Wales has launched a news website that aims to provide quality news that readers can trust.
Civic Brands : Journalism : The Dislocated World
The Edge on interfaces

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.
Microsoft : Post-language Typography : Globalisation
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