Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Climeworks helps brands radically reduce carbon dioxide emissions

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.
Technology : Manufacturing : Health
Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.
Digital : Finance : Technology
Privé Revaux Eyewear recruits Amazon to sell its sunglasses

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.
Retail : Digital : Luxury
​Experts predict AI will outperform humans in the near future

Big Ideas

​Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.
Digital : Retail : Technology
Copenhagen Fashion Summit 2017: Top five take-outs

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.
Fashion : Retail : Luxury
Quartz app users can call time on Trump for 24 hours

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.
Digital : Technology : Culture
At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.
Media : Culture : Entertainment
The top 100 luxury brands in China

Big Ideas

The top 100 luxury brands in China

Hong Kong ­– A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.
Luxury : Fashion : Retail
Glenmorangie restores oyster reefs to purify waste water

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.
Drink : Food : Sustainability
Face-tracking software Nestor studies online learners

Big Ideas

Face-tracking software Nestor studies online learners

France – Developed by LCA Learning, the software notes when students’ attention waivers.
Technology : Media : Digital
Luxury brands are embracing sustainable fragrances

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.
Beauty : Luxury : Packaging
Italy offers historic sites to brands for renovation

Big Ideas

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.
Travel : Retail : Hospitality
Use of chemicals is a key concern for nailcare consumers

Big Ideas

Use of chemicals is a key concern for nailcare consumers

UK – Natural ingredients and UV protection are on the rise, according to Mintel.
Beauty : Wellness : Retail
OpenAI teaches robots tasks in virtual reality

Big Ideas

OpenAI teaches robots tasks in virtual reality

San Francisco – Researchers are pioneering one-shot imitation learning at the Elon Musk-backed foundation.
Technology : Digital : Design
Photo-verification start-up provides peace of mind

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.
Digital : Technology : Media
Digital video consumption is on the rise

Big Ideas

Digital video consumption is on the rise

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.
Digital : Technology : Media
Disney unites its media brands in one big network

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.
Media : Branding : Entertainment
Trump fuels change in Hispanic spending

Big Ideas

Trump fuels change in Hispanic spending

US ­– The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.
Finance : Retail : Food
New project combines essence of wine and tea

Big Ideas

New project combines essence of wine and tea

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.
Drink : Wellness : Food
What if ADHD was recategorised as a skill set?

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture : Branding : Media
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