Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Nicole Pike on how brands should approach e-sports sponsorship

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.
Gaming : Sports : Entertainment
Vector Newman on consumers outsmarting the system

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.
Youth Culture : Fashion : Retail
Gaming as therapy

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...
Gaming : Digital : Tech
This wearable circuit is fully biodegradable

Big Ideas

This wearable circuit is fully biodegradable

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...
Technology : Digital : Materials
Pornhub launches interactive video content category

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Berry-based juice could help to diminish the effects of air pollution

Big Ideas

Berry-based juice could help to diminish the effects of air pollution

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in pre-clinical trials.
Wellness : Food : Drink
The ASA is clamping down on sexist ads

Big Ideas

The ASA is clamping down on sexist ads

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.
Advertising : Media : Culture
Fino Paytech launches personable banking branches

Big Ideas

Fino Paytech launches personable banking branches

India – The financial technology company has joined forces with Bharat Petroleum Corporation Limited to launch the Fino Payments Bank.
Finance : Banking : Culture
Workers are increasingly postponing their retirement

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace : Culture : Finance
The US is funding brain-computer interfaces

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
Retailers should focus on womenswear to cut carbon emissions

Big Ideas

Retailers should focus on womenswear to cut carbon emissions

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are produced and the quantities sold, accordin...
Fashion : Retail : Sustainability
Time travel banking app is ahead of the Curve

Big Ideas

Time travel banking app is ahead of the Curve

US -– The Curve app enables users to switch the account that payments are made from retrospectively.
Finance : Digital : Technology
China cycles towards a cleaner future

Big Ideas

China cycles towards a cleaner future

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to China’s streets.
Technology : Design : Pollution
Muji announces plans to open a hotel in 2019

Big Ideas

Muji announces plans to open a hotel in 2019

Tokyo – The hotel will be situated above a new flagship Muji store.
Hospitality : Retail : Travel
Ticketmaster pioneers ultrasonic smartphone tickets

Big Ideas

Ticketmaster pioneers ultrasonic smartphone tickets

US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic sound transmission.
Technology : Entertainment : Digital
Google wants to improve human-machine relations

Big Ideas

Google wants to improve human-machine relations

US – The mega-system’s People + AI Research initiative is designed to help people to better understand machine learning systems.
Technology : Digital : AI
Solar paint turns water vapour into energy

Big Ideas

Solar paint turns water vapour into energy

Australia – Developed by researchers at the Royal Melbourne Institute of Technology, the paint absorbs water vapour and splits it to generate hyd...
Architecture : Design : Technology
Sugar-averse consumers melt ice cream sales

Big Ideas

Sugar-averse consumers melt ice cream sales

Global – Sales of the frozen dessert have plummeted globally, according to research by Mintel.
Food : Luxury : Wellness
Tencent restricts children’s gaming sessions

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.
Media : Digital : Technology
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