Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Michael Selden on the need for cellular agriculture

Big Ideas

Michael Selden on the need for cellular agriculture

The co-founder of cultured fish company Finless Foods on how laboratory-grown fish and meat could change the way people perceive ‘natural’ foods.
Food : Sustainability : Cellular Agriculture
How to make sustainability delicious

Big Ideas

How to make sustainability delicious

From food education and design to sustainable dining, here are five steps to becoming a responsible food brand.
Food : Drinks : Food And Drink
These concepts reveal the Future of Convenience

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...
New Consumer Experience : Retail : Service
What Citymapper’s taxi-bus hybrid means for public transport

Big Ideas

What Citymapper’s taxi-bus hybrid means for public transport

The new transport network, which reacts to consumer demand, hints at the future of commuter travel.
Transport : Digital : Automotive
The new fashion capitals

Big Ideas

The new fashion capitals

Gentrification, unaffordable house prices and immigration regulations are forcing emerging fashion designers to forgo New York, Paris and London. I...
Fashion : Apparel : Placemaking
Brand Innovation Debrief: Nike

Big Ideas

Brand Innovation Debrief: Nike

From data-informed design to augmented reality-powered customisation, Nike’s latest innovations hint at the future of athletic wear.
Fashion : Technology : Retail
Biome Blending

Big Ideas

Biome Blending

Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.
Wellness : Identity : Optimisation
Turning pollution into protein

Big Ideas

Turning pollution into protein

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the nutritional value of food around the globe...
Food & Drink : Wellness : Superfoods
Alfredo Orobio on fashion’s democratic future

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.
Fashion : Tech : Digital
Will future smart homes enforce ethical consumption

Big Ideas

Will future smart homes enforce ethical consumption

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...
AI : Retail : Service
Joseph Pine II on the future of experience

Big Ideas

Joseph Pine II on the future of experience

The next stage in the evolution of brand experiences will be about offering transformation.
Retail : Hospitality : Service
Self-healing Materials

Big Ideas

Self-healing Materials

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.
R&D : Material Futures : Apparel
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Nicole Pike on how brands should approach e-sports sponsorship

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.
Gaming : Sports : Entertainment
Vector Newman on consumers outsmarting the system

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.
Youth Culture : Fashion : Retail
Gaming as therapy

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...
Gaming : Digital : Tech
This wearable circuit is fully biodegradable

Big Ideas

This wearable circuit is fully biodegradable

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...
Technology : Digital : Materials
Pornhub launches interactive video content category

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology : Digital : Media
Berry-based juice could help to diminish the effects of air pollution

Big Ideas

Berry-based juice could help to diminish the effects of air pollution

China – BerriQi contains boysenberries, which have been proven to reduce inflammation of the airways in pre-clinical trials.
Wellness : Food : Drink
The ASA is clamping down on sexist ads

Big Ideas

The ASA is clamping down on sexist ads

UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.
Advertising : Media : Culture
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