Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

What’s next for fermented food and drink?

Big Ideas

What’s next for fermented food and drink?

With consumer interest in fermented food and drink growing exponentially, we identify five new product opportunities for those looking to enter th...
Food And Drink : Hospitality : Health And Wellness
How can supermarkets cut down on plastic waste?

Big Ideas

How can supermarkets cut down on plastic waste?

The strategies food and drink retailers can use to reduce their reliance on the material.
Retail : Food And Drink : Packaging
Inspiration per square foot

Big Ideas

Inspiration per square foot

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of creating inspirational spaces that ena...
Storefront Salvation : Retail
These brands are future-proofing dadvertising

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...
Dadvertising : Advertising : New Masculinity
The campaigns debunking male marketing myths

Big Ideas

The campaigns debunking male marketing myths

Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids polarising men i...
New Masculinity : Advertising : Fashion
Fernando Desouches breaks down the new macho

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding : Marketing : New Masculinity
Why it’s time for luxury fragrance to slow down

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...
Luxury : Beauty : Retail
Hirotaka Tako on how home technology can enrich our everyday experiences

Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences

Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...
Design : Product Design : Interiors
How AI inspectors could safeguard consumer expectations

Big Ideas

How AI inspectors could safeguard consumer expectations

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...
Customer Experience : Far Futures : Scenario
How upcycling is getting a luxurious makeover

Big Ideas

How upcycling is getting a luxurious makeover

Luxury brands are stepping into the circular economy with innovations that transform waste materials into covetable creations.
Luxury : Retail : Technology
Why male strength is no longer about physique

Big Ideas

Why male strength is no longer about physique

Darren Barber, founder of Barber’s Gym and Boulder Club, discusses the changing attitudes to physical strength and masculinity.
Wellness : Fitness : New Masculinity
Dafe Oboro on changing attitudes among Nigeria’s youth

Big Ideas

Dafe Oboro on changing attitudes among Nigeria’s youth

Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions of masculin...
Youth : New Masculinity : Marketing
Simon Isaacs on creating a digital world for Millennial dads

Big Ideas

Simon Isaacs on creating a digital world for Millennial dads

The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the world of digit...
Marketing : Retail : New Masculinity
How targeted advertising can survive the GDPR

Big Ideas

How targeted advertising can survive the GDPR

Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...
Advertising : GDPR : Privacy
How Goodyear is heralding a sustainable future

Big Ideas

How Goodyear is heralding a sustainable future

Senior industrial designer Sébastien Fontaine and principal engineer Claude Boes from Goodyear’s Innovation Centre in Luxembourg discuss the import...
Automobile : Wellness : Sustainability
This West African supergrain could be the next quinoa

Big Ideas

This West African supergrain could be the next quinoa

Noah Levine, chief marketing officer at Yolélé Foods, a start-up building a supply chain for the African grain fonio, explains the potential appeal...
Food : Cuisine : Diets
Jim Meehan on why moderation is good for the alcohol industry

Big Ideas

Jim Meehan on why moderation is good for the alcohol industry

The bartender and author discusses the disparity in drinking habits between different US generations, the moral responsibilities of the bartender a...
Drinks : Hospitality : Wellness
Is your brand ready for the GDPR?

Big Ideas

Is your brand ready for the GDPR?

The General Data Protection Regulation comes into effect on 25 May, offering both challenges and opportunities for brands.
Data : Digital
The young influencers redefining male identity

Big Ideas

The young influencers redefining male identity

The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.
Youth : Fashion : New Masculinity
The J-Beauty products to know about

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.
Beauty : Skincare : Cosmetics
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