Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Artist LaTurbo Avedon exists solely on the internet

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.
IAM : Digital Media : Marketing
Why clean air needs to be on every brand’s agenda

Big Ideas

Why clean air needs to be on every brand’s agenda

Daan Roosegaarde, designer and founder of Studio Roosegaarde, on why clean air, energy and water should be in every brand’s mission statement.
Placemaking : Pollution : Future Cities
How cities can beat over-tourism

Big Ideas

How cities can beat over-tourism

In order to reverse tourism disparity and protect heritage sites, governments are taking back control.
Travel : Hospitality : Tourism
Does Pepper the robot represent the dawn of hospitality bots?

Big Ideas

Does Pepper the robot represent the dawn of hospitality bots?

Jonathan Boiria from Softbank Robotics discusses how its robot Pepper will infiltrate the West.
Hospitality : Travel : Technology
Charlotte Webb on creating an equal internet

Big Ideas

Charlotte Webb on creating an equal internet

The head of content at Feminist Internet explains how the UAL Futures project has turned into a movement for a gender-equal internet.
Female Futures : Digital : Technology
Why the internet is a reflection of our humanity

Big Ideas

Why the internet is a reflection of our humanity

Andrés Colmenares, co-founder of Internet Age Media, previews the forthcoming IAM Weekend 18.
Digital : Technology : Youth
These male wellness influencers are going primal

Big Ideas

These male wellness influencers are going primal

From breathing techniques and immersion in nature to cold therapy, a new breed of influencers are revolutionising the way we understand our physiol...
Wellness : Health : Digital
Why emotional wellbeing is the next frontier for the vitamins industry

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.
Health And Wellness : Nutrition : Emotional Wellbeing
How QR codes could revolutionise the supplements industry

Big Ideas

How QR codes could revolutionise the supplements industry

Natalja Genina, assistant professor in the Pharmaceutical Technology and Engineering department of the University of Copenhagen, explores how her r...
Health : Wellness : Medicare
How to future-proof the physical store

Big Ideas

How to future-proof the physical store

Natalie Berg, retail analyst and founder of NBK Retail, on why stores should be seen as assets rather than liabilities.
Retail : E-commerce : Phygital
Why retailers and marketers need to take VR seriously

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail : Technology : VR
How the retail landscape will change in 2019

Big Ideas

How the retail landscape will change in 2019

With The Future Laboratory hosting its Retail Futures Forum on 3 May, we preview some of the key themes to be unveiled.
Retail : Technology : E-commerce
James Dean on how brands can engage the eSports audience

Big Ideas

James Dean on how brands can engage the eSports audience

The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.
Entertainment : Gaming : Marketing
Georgia’s post-Soviet future as a luxury travel destination

Big Ideas

Georgia’s post-Soviet future as a luxury travel destination

Serdar Kutucu, executive vice-president of brand and strategy at Design Hotels, highlights the luxury potential of the Eurasian country.
Luxury : Travel : Hospitality
Tony Riddle embraces the wild side of wellness

Big Ideas

Tony Riddle embraces the wild side of wellness

The natural lifestyle coach discusses the rewilding movement and explains how we can flourish by living in sync with our natural biology.
Health : Wellness : Rewilding
The top products from Cosmoprof 2018

Big Ideas

The top products from Cosmoprof 2018

From highlighting the importance of scalpcare to minimising the 12-step South Korean beauty regime, these were the most intriguing beauty solutions...
Beauty : Cosmoprof 2018 : Male Beauty
Ramaa Mosley on why you should hire a teenage director

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...
Youth : Entertainment : Advertising
How manga and melancholy are defining China’s youth

Big Ideas

How manga and melancholy are defining China’s youth

Arnold Ma, the CEO of marketing agency Qumin, highlights youth subcultures, football fandom and the allure of hopelessness in China.
Youth : Digital : Culture
Brand Innovation Debrief: Google

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital : Gaming : Media
​The virtual, synthetic cocktails of the future

Big Ideas

​The virtual, synthetic cocktails of the future

Scientific innovation is challenging the manufacturing, consumption and very definition of alcohol.
Drinks : Alcohol : Far Futures
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