LSN : Big Ideas

Big Ideas

Five Fresh Innovations in Waterless Beauty

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care products.

Beauty : Wellness : Sustainability

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...

Society : Sustainability : Health And Wellness

Big Ideas

The Airports Bringing Humanity Back into Travel

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating pre-departure wel...

Travel : Retail : Airports

Big Ideas

How New-Generation Indigenous Restaurants are Decolonising Cuisine

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the food sector’s ...

Food : Travel & Hospitality : Drink

Big Ideas

Five Ways Retail can Maximise the Metaverse

The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative investments.

Retail : Media And Entertainment : Technology

Big Ideas

Family in 2030: Climate Communities

In this scenario, we meet an intergenerational Muslim family finding meaning and hope amid the impacts of the climate crisis on the city of New York.

Scenario : Society : Climate Crisis

Big Ideas

Five Brands Elevating the Outdoor Leisure Market

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better su...

Travel : Leisure : Fashion

Big Ideas

IAM 2021: The Future of Community is Inter-Citizenship

Solutions were not enough at this year’s IAM Weekend, as thinkers gathered to imagine better internet(s), care systems and inter-species perspectives.

Digital : Technology : Media

Big Ideas

Web Summit 2021: The Future of Tech is Post-Purpose

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...

Technology : Media : Digital

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...

Scenario : Branding : Purpose

Big Ideas

What Will 2022 Hold for Travel?

From the return of China’s tourism economy to decarbonising the industry, experts made key predictions for 2022 at this year’s World Travel Market ...

Travel : Hospitality : Sustainability

Big Ideas

Why Desert Skincare is the Next Beauty Frontier

As shifting climatic conditions transform our skin, brands are developing products that utilise desert plants and their ability to thrive in harsh ...

Beauty : Wellness : Ingredients

Big Ideas

Education in 2030: Neo-Knowledge Exchanges

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...

Youth : Education : Scenario

Big Ideas

Dutch Design Week 2021: Envisaging a Better World

This year’s Dutch Design Week reveals components to construct a better society, from preventative care techniques to nature-inclusive solutions.

Design : Sustainability : Society

Big Ideas

The Destinations Living our Slow Tourism Future

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their l...

Travel : Hospitality : Sustainability

Big Ideas

How Alcohol Brands Can Look Out for Men’s Wellbeing

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the brands they purc...

Food : Drink : Health & Wellness

Big Ideas

Exhibition: Objects for a New Kind of Society

At Dutch Design Week 2021, Dutch Invertuals and The Future Laboratory are together examining how design will shape our experience of future cities.

Design : Technology : Place Making

Big Ideas

Five Ways Automation is Boosting Physical Retail

As retailers work to future-proof stores, technology and automation are helping brands to provide convenience, problem-solve and fill gaps in produ...

Retail : Technology : Automation

Big Ideas

Material Innovation Will Build Resilient Cities

These five projects from London Design Festival 2021 show how designers can use material innovation to build better, more equitable and resilient c...

Design : Sustainability : Architecture

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape