Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.

Big Ideas

Good housekeeping

New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.

Hospitality : Whole System Thinking : New York City

Big Ideas

Future calling

New York – The government is beta testing wifi-enabled kiosks that will eventually replace public pay phones across the city.

LinkNYC : CityBridge : Mayor De Blasio

Big Ideas

Juicy data

London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.

Lifesum : Big Friendly Data : The Optimised Self

Big Ideas

Screen shutdown

Global – Online media company Yahoo has shut down its mobile video streaming service.

Yahoo Screen : Video Streaming : Entertainment

Markets

Social Commerce: Part 1

In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 201...

Social Commerce : Social Media : Facebook

Big Ideas

Hot chocolate

Global – Consumers are increasingly enjoying raw cacao for the high as much as for the health benefits.

Cacao : Neo Detox : Beauty & Wellness

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...

Periscope : Live Streaming : L2 Think Tank

Big Ideas

Open sesame

Global – Technology company Google is testing a new password-free login for its accounts.

Sign-In Experiments : Google : Security

Big Ideas

Hot topics

US – Roust is a social media platform dedicated to debating divisive issues of the day.

Roust : Social Media : Politics

Big Ideas

Circle of trust

Global – Luxury hotel group Shangri-La celebrates the loyalty of its guests and staff.

Shangri-la : Loyalty : Luxury Futures

Markets

Future Forecast 2016

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

2016 Predictions : Social Commerce : Fresh Batch Beauty

Big Ideas

CES 2016: Preview

The biggest technology convention on the planet is back in 2016, delivering fresh insights into how technology will change the lives of consumers o...

Virtual Reality : Athena Woman : Auto

Big Ideas

Muslim buzz

Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.

BuzzFeed : Snapchat Discover : Islamophobia

Big Ideas

Squeezing the middle

US – The middle-income consumer demographic in North America is now closely matched in number by the economic tiers above and below it.

Middle-income : The Just Nots : US Economy

Big Ideas

Vehicle for change

Saudi Arabia – Taxi service Uber offered free lifts to female voters to increase participation in the country’s first election open to women.

Uber : The Athena Woman : Saudi Arabia

Big Ideas

Blocking the competition

London – Seven key companies from the financial and technology sectors are joining to create an alternative to blockchain, the decentralised ledg...

Open Ledger Project : Bitcoin : Block Chain

Big Ideas

Group therapy

Global – Koko is a social media network that crowdsources advice to help users overcome stressful thoughts.

Koko : Peer To Peer : Cognitive Therapy

Big Ideas

The death of diets

US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.

Oprah : Weight Watchers : Beauty & Wellness

Big Ideas

Ticking time bomb

Global – Bloomberg Business magazine has launched a real-time Carbon Clock.

Carbon Clock : Bloomberg Business : Big Friendly Data

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER