Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Blocking the competition

London – Seven key companies from the financial and technology sectors are joining to create an alternative to blockchain, the decentralised ledg...

Open Ledger Project : Bitcoin : Block Chain

Big Ideas

Group therapy

Global – Koko is a social media network that crowdsources advice to help users overcome stressful thoughts.

Koko : Peer To Peer : Cognitive Therapy

Big Ideas

The death of diets

US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.

Oprah : Weight Watchers : Beauty & Wellness

Big Ideas

Ticking time bomb

Global – Bloomberg Business magazine has launched a real-time Carbon Clock.

Carbon Clock : Bloomberg Business : Big Friendly Data

Big Ideas

Short and Sweet

Global – Hearst Corporation has created a straight-to-Snapchat magazine with brief articles and shoppable style advice for the scrolling gener...

Snapchat : Media Futures : Hearst Publishing

Big Ideas

TechCrunch Disrupt

Now in its third year and with its own parody of HBO’s start-up spoof Silicon Valley, TechCrunch Disrupt Europe has officially booked its place in ...

2015 TechCrunch Disrupt : Technology : Blippar

Big Ideas

Transparent luxury

Global – Luxury fashion company Prada Group has bolstered its commitment to corporate social responsibility.

Prada Group : Transparencies

Big Ideas

Perfect match

Global – An unlikely alliance has formed between dating app Tinder and Britain’s National Heath Service in a bid to raise awareness for organ donat...

Tinder : NHS : Organ Donor Register

Big Ideas

Design Miami/ 2015: Part 2

In Part 2 of our 2015 Design Miami/ overview we explore the offsite and satellite events that made an impact during the show.

Art Basel : Luxury Design : Convergence

Big Ideas

A light fry

London – A new chicken shop in Tottenham is using fried chicken in a paradoxical twist to persuade the community to eat more healthily.

Fried Chicken : Fast Food : High-low Dining

Big Ideas

Hop on

North America – Transport network Uber has launched a new multiperson, ride-share scheme.

Uber : UberHOP : Seattle

Big Ideas

Open AI

San Francisco – The Open Artificial Intelligence foundation is to open thanks to more than $1bn in donations from leading Silicon Valley pioneers.

OpenAI : Altruvation : Silicon Valley

Big Ideas

Conspicuous press

New York – Luxury womenswear label Proenza Schouler has introduced a press embargo on its latest collection until it hits the stores in April.

Proenza Schouler : Luxury : Womenswear

Big Ideas

The whole fruit

US – Cascara, a tea-like drink brewed from coffee bean pulp, is finding fans among discerning coffee drinkers across the country.

Cascara : Aida Batlle : Drinks

Big Ideas

Culling cable

US – More than half of adults under 32 will have never paid for cable tv by 2025, according to new figures from Forrester Research.

Forrester Research : Cable : Cord-nevers

Big Ideas

Runway for every day

US – Rent the Runway plans an everyday hire service for 2016, changing fashion rentals from being an occasional treat to being a way to build a res...

The Sharing Economy : Online Retail : Fashion Rentals

Big Ideas

Women in luxury

Paris – Luxury group Kering has doubled the number of its female CEOs in the past year.

Kering : The Athena Woman : Women In Motion

Big Ideas

Pre-flight floga

London – Airport retail has finally woken up to yoga with the UK’s first runway-side workout classes for mind and body at Gatwick.

Wellbeing : Airport Retail : The Optimised Self

Big Ideas

Hungry for change

US – Consumers are increasingly more discerning about what they eat, according to a study by consultancy C Space.

Trust : Branding : Food

Big Ideas

Design Miami/ 2015: Part 1

New global visions of luxury and an exploration of what authenticity means for the design world characterised the 11th edition of Design Miami/.

Luxury Design : American Design : South American Design

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